Lenovo gives little away at consumer launch

Chinese PC vendor, Lenovo, has unveiled a little more of its plans for a move into the consumer market.

The company used the official launch of its local consumer strategy on Friday to hint that it will use its new status as a worldwide Olympic partner to kick off its consumer brand at the Torino Winter Olympics in February. From a channel perspective, local managing director, Alan Munro, was adamant that the company would not compete with its partners.

"We won't do a Dell," he said. "We will not go direct in the consumer market."

Currently, Lenovo drew the direct line at organisations above 1000 seats, he said.

As previously reported in ARN, it was working to grow its partner base from 400 contracted partners to 1000 by the first quarter of 2006. To attract new dealers, Lenovo was looking at rolling out new incentive programs and creating dedicated channel positions to increase communication levels, Munro said.

While the company retained confidence in distributors Synnex, Ingram Micro and Cellnet, he would not comment on the company's mass merchant strategy.

"Some partners want to come down into consumer with us and some want to stay in SMB so retail is still a consideration," he said. "We need to find a way to be more relevant to partners."

The vendor also used the launch to unveil new products including a widescreen multimedia ThinkPad Z60 notebook series and the sub-$1000 ThinkCentre E-series desktop for SMB.

Both product sets - which feature silver and black casings - also come with an updated ThinkVantage software package.

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