So far so good: Panel debates the current state of wireless broadband

Wired broadband players take note; wireless broadband is here and is offering a compelling service to customers, according to CEOs from three of Australia's most prominent wireless broadband providers.

In a panel debate at this year's CeBIT trade show in Darling Harbour, representatives from companies Big Air, Unwired and Personal Broadband Australia, discussed the ways in which their companies, as well as the market as a whole, is undergoing a radical shift as more and more people look for alternative Internet services.

"The great thing about our products is that they can be installed very quickly," said David Spence, CEO of Unwired. "In the case of the Unwired product you can go to Harvey Norman or Dick Smith, buy the product, take it home and in five minutes you're up and going on wireless broadband."

As well as the added convenience, there is the factor of mobility, and, as highlighted by Jason Ashton, Managing Director of BigAir, the potential for symmetrical bandwidth.

"It's the same speed up and down. A lot of business [are] looking to move to Voice over IP, which requires quality of service and business grade latency across the link and you just can't do that over an asymmetric DSL link," said Ashton.

With wireless plans working their way up towards 1Mbps, they are rapidly becoming a viable alternative regardless of whether you are a home Internet user or a high powered business, the panellists claimed.

Although today's panellists all provide some sort of wireless broadband, many of them cater to different consumers. Big Air, for example, largely services the business sector, whereas Unwired targets households, and Personal Broadband Australia focuses on mobile internet.

"We're definitely not competitive with David [Spence] or Jim's [Cooney, CEO of Personal Broadband Australia] business," said Ashton. "We see mobile broadband as very much a complementary service and a number of our customers have both."

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Andrew Kliem

PC World
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?