Sony pitches PSP at the oldies too

The PSP will launch in Australia as the Swiss Army Knife for the digital age, combining games, movies, photos and music with new features such as Web browsing at wireless hotspots and sporting coverage from Telstra Bigpond.

Sony revealed its plans for the Australian edition of the PlayStation Portable, which goes on sale on 1 September, at the official PSP press preview this week. Convergence was the keyword for the versatile device, with Sony representatives showing how the PSP would bring together several media on a single platform.

The PSP supports Sony's proprietary storage formats -- Memory Stick and Universal Media Disk (UMD). It can play games and movies (via UMD), and photographs and music (via Memory Stick). The Australian model will also include firmware upgrade 2.0, which adds Web browsing support at wireless hotspots.

"The PSP has been built for the digital wireless connections of the future," said Michael Ephraim, managing director of Sony Computer Entertainment Australia. Ephraim also made reference to the infrared port on the top of the console, the use of which is still a closely guarded secret. SCE Australia's director of market, Travis Plane, said the PSP's union of video, audio, interactive and wireless technology would help "legitimise portable entertainment for an older audience".

"Historically, handhelds have been positioned almost exclusively in the youth market. With PSP, we're going to shake things up a little," he said. "We are launching a new product category from scratch."

Launching with the PSP will be 25 games titles, ranging from famous franchises like Ridge Racer, Medieval, Wipe Out and Metal Gear Solid through to new names such as Everybody Golf and Mercury. There will also be 18 movie titles available on UMD, including hits such as xXx and Hellboy. Sony said this would increase to 37 titles by the end of September.

Sony claims support from many major film companies, including Buena Vista, Universal, Fox, Paramount and Lion's gate, all of whom will be releasing films on UMD for the PSP. Others are expected to follow.

Telstra Bigpond pledged to release coverage packages for various sporting events including AFL, NFL and V8 events. These will be short media excerpts tailored specifically for PSP viewing. Sponsorship is a big part of Sony's plan to break into the older demographic, with their other big partnership being with Perisher Blue.

Harvey Norman also revealed its support for the sporting campaign. Representative, John Slack-Smith, said Harvey Norman believed the PSP would be the "next big thing" in portable entertainment.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Andrew Kliem

PC World
Show Comments

Most Popular Reviews

Latest News Articles


PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?