Sensis plans e-comm services with your Yellow Pages ad

Telstra's search and directory cash register Sensis will position itself as a vertically integrated provider of e-commerce transaction solutions via newly acquired IT systems integrators Kaz and Invizage, according to Sensis top brass.

Sensis chairman and group managing director for Telstra wholesale, Bruce Ackhurst told Computerworld Sensis aims to offer e-transaction facilities to the 420,000 Yellow Pages customers it already spruiks Web sites to, and cheerfully described the idea as "great".

"[The strategy is] still there, we are looking at it - but it's still a little way off. It would be great. We want to concentrate on [getting the new Sensis search brand up and running]. Ask me again next year," Ackhurst told Computerworld – before hastily adding he didn't mean it will be ready next year.

Sensis' general manager of search Greg Ellis was more forthcoming on detail about the transaction services play, but stressed Sensis was not out to compete with banks or credit providers. Rather, any transaction facility would be value-add over the Web site functionality Sensis currently offers enterprises rather a than stab into fee-based or interchange transactional processing.

"The Invizage opportunity provides us a way in which we might enter the transaction market. I don't pretend we are going to make a lot of money out of clipping the ticket. I think the carriers and the banks have got that market pretty well tied up – and I have got no intention of getting between those two," he said.

"What I can do is allow shopping carts…to allow the SMEs' Web sites to be transactionable. For example I can deliver a lead to Web site, the customer comes in and purchases, and then there's some transaction software that allows that transaction to happen." It would update the customer's general ledger and inventory with the transaction done through the Mastercard, Ellis said, adding "the banks and the carriers can have that last piece".

The transactional offering would be also offered via Telstra through Kaz in addition to Invizage, which would operate the transaction offering as a managed service rather than charging a fee-per-transaction, Ellis said.

"I do see us charging them for the lead, the transaction capability and the management of that. That's one of the strategic intents of Invizage. That business has to get more scalable - which is why we bought the business," he said.

Ellis said the managed service offering is expected to go to market some time in the 2005/6 financial year.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Julian Bajkowski

Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?