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120 per cent y-o-y growth for Australian hosted subscription CRM market

  • 24 November, 2005 15:17

<p>Sydney, Australia – November 24, 2005 - Global growth consulting company, Frost &amp; Sullivan recently released its second comprehensive study of the Australian and New Zealand Hosted CRM markets. The study found that Australian hosted subscription CRM market is set to exceed A$13 million for the full year 2005, a growth rate of over 120 per cent from 2004. Furthermore, the report predicts the market is set to continue to boom, growing at a compound annual rate of 40 per cent per annum to 2009.</p>
<p>“In 2009, the Australian market should exceed A$50 million and will be greater than a third of all CRM industry revenues, both on-premise and hosted” says Foad Fadaghi, research director, ICT practice Frost &amp; Sullivan.</p>
<p>The report found that by the end of 2005, there would be over 10,000 hosted CRM seats deployed in Australia and over 800 in New Zealand.</p>
<p>Hosted CRM now has solid traction in the ANZ market place and vendors are increasingly invited to pitch along with traditional players.</p>
<p>The biggest share of seats is with companies in the Information Communication Technology (ICT) verticals, followed by finance and professional services businesses.</p>
<p>Hosted offerings are increasingly assessed as a try-before-we-commit route - particularly by SMEs. While 5 - 30 seats remains the hosted ‘sweet spot’, deals with large numbers of seats (100+) are becoming more common across all vendors.</p>
<p>Increased maturity of the hosted market and e-business awareness in general have lowered fears about ownership and security, while more sophisticated offerings are addressing customisation and ecosystem requirements.</p>
<p>The main players in the market are Salesforce.com, NetSuite, Siebel onDemand and Sagecrm.com.</p>
<p>Frost &amp; Sullivan’s report on the Australian and New Zealand Hosted CRM market also provides comprehensive forecasts, segmentation, pricing trends, vendor revenue and share estimates, end-user trends/preferences, analyst commentary and detailed industry growth strategies.</p>
<p>###</p>
<p>If you’d like to know more about the Australian and New Zealand Hosted CRM market, or to schedule an interview with Foad Fadaghi, please contact:</p>
<p>Foad Fadaghi &amp;; Sharmin Jassal
Research Director, ICT Practice Corporate Communications
E: foad.fadaghi@frost.com E: sharmin.jassal@frost.com</p>
<p>Sydney Office: +61 2 8247 8900
Frost &amp; Sullivan Australia</p>

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