Rugby tix sales surge on the Net

Sales of the tickets for the Rugby World Cup have provided a boon for Ticketek's online transaction site with last Monday being's busiest day of trade.

Ticketek is the major provider for RWC 2003 tickets. It is responsible for selling tickets to games played in NSW, ACT and Queensland -- thirty-three of the tournament's forty-eight matches. Ticketmaster has been assigned Victorian and Western Australian matches, with Venue*Tix responsible for South Australia (tickets there have been sold out) and Centertainment, which does not have an online trading site, responsible for the game in Tasmania.

Since the public sales launch on Monday, 18 August more than 60 per cent of Ticketek's total tickets were sold through Ticketek's online retail channel. Monday was the busiest day since the site's inception in 1997. The rest of the sales came via phone and in person.

Ticketek CEO Peter Stirling Benson, said sales for Rugby World Cup 2003 have already surpassed everyone's hopes and this week's sales show that interest in the matches is still "running high, especially online".

Prior to Monday's sales members of the Australian Rugby Union were allowed to buy tickets from the ARU. However on Monday tickets were made available for general public release through the four major ticketing providers.

As a result of the sale of rugby tickets the site this week experienced three times as much traffic than for any event previously. And in the first three days of sales the site received over 900,000 page impressions per day with an average page duration of 0.47 seconds, and an average session duration of 9.37 minutes.

Despite the rise in hits to the site Benson said no changes were required at the company's hosting provider, Hostworks. Hostworks also hosts the NineMSN portal as well as provide streaming for the cricket site BaggyGreen.

Benson said the increased load did affect the page response time, however, testing showed that it had not changed substantially. "Rugby users should experience the same response time as during any normal event plus or minus 10 per cent," he said

Ticketmaster was contacted for comment to this story but had not provided a response to questions before the time of posting.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Howard Dahdah

PC World
Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?