Online shopping up 24 percent this holiday season

Holiday online shopping is up 24 percent over last year, while some categories are outpacing the market, including sports and fitness.

Online shoppers have spent 24 percent more this holiday season than last year because they are generally more experienced and comfortable purchasing from e-tailers, comScore Networks said Sunday.

Nontravel online consumer spending reached US$9.75 billion between Nov. 1 and Dec. 2, as online shoppers bought a wider variety of products and also showed more willingness to spend on pricier items than during the same period last year, according to the Reston, Virginia market research firm.

Some categories are outpacing the overall market, such as sport and fitness, where spending is up 59 percent; furniture, appliances and equipment (up 50 percent); and apparel and accessories (up 37 percent), according to comScore. Overall, spending growth should remain steady at 24 percent through the end of December, the firm said.

As the holiday season progresses, e-tailers should know that not all shoppers are created equal. Reporting results from a study conducted between June and August, NetRatings's Nielsen/NetRatings said on Friday that 18 percent of online shoppers generate 46 percent of total spending. Consequently, e-tailers need to identify these buyers, which Nielsen/NetRatings calls "most valuable purchasers" or MVPs, and come up with ways to attract, retain and reward them.

The typical MVP uses comparison shopping Web sites heavily, tends to have a higher income than less-active buyers and has a broadband connection to the Internet, the New York market research firm said. Across all online buyer segments, the preferred comparison shopping Web site is eBay's Shopping.com, followed by Yahoo's Yahoo Shopping, Shopzilla and Microsoft's MSN Shopping, according to Nielsen/NetRatings.

Meanwhile, in an attempt to attract more users, MSN Shopping has begun delivering eBay listings, according to the official MSN Shopping blog (http://blogs.msdn.com/msnshoppinginsider/default.aspx). "This addition enables our users to enjoy a significantly expanded selection including items that are up for sale via auctions," wrote Shailesh Prakash, MSN Shopping lead program manager, on Friday.

To enable MSN Shopping to carry eBay listings, Microsoft has expanded the site's software platform and boosted its server infrastructure, Prakash wrote. "Inventory on eBay is constantly changing and in order to bring our consumers the freshest catalog of choices possible, we parse, load, classify and match the tens of millions of eBay items on a daily basis," he wrote.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?