HP buys Pixaco to expand photo services offerings

Looking to expand its share of the growing digital photo services market, HP has agreed to buy European online photo prints retailer Pixaco.

Looking to expand its share of the growing digital photo services market, Hewlett-Packard (HP) has agreed to buy European online photo prints retailer Pixaco, the companies said Tuesday. Financial terms of the deal were not disclosed.

HP dove into the photo sharing and services market earlier this year by purchasing Snapfish, a prominent U.S. photo portal. Snapfish now has 20 million registered users, according to HP.

Pixaco was launched in 2003 by bilderservice.de, a German, startup that has around two dozen employees. The Pixaco Web site, at http://www.pixaco.com/, sells digital photo prints and products like t-shirts and mugs, but does not offer photo album sharing and storage, as Snapfish does. Over time, HP intends to add Snapfish's features to Pixaco, HP said. For now, Pixaco will retain its name and brand, according to a company representative.

HP's printing and imaging division is often referred to as the company's crown jewel. A strong portfolio of digital photography services complements HP's other assets, including its digital camera, PC and photo printer product lines.

Photo services developers have proved attractive acquisition bait. Google acquired photo organization technology developer Picasa last year, while Yahoo snapped up the popular Flickr sharing service in March.

Research firm IDC estimates that 90 billion images were printed globally in 2004, with digital photos accounting for 43 percent of that total, according to a report issued this month. IDC expects print volume to continue growing at around 14 percent a year for the next five years, with digital images passing print in 2005 as the dominant medium.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Stacy Cowley

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?