Forrester sees online sales through 2010 rising

Consumers' love of online research and purchasing convenience is fueling online retail sales growth, according to a report released Wednesday by Forrester Research.

The market research company is predicting that North American online consumer sales, including auctions and travel, will hit US$329 billion in 2010 -- a cumulative average growth rate over the next five years of 14 percent. The latest sales forecast is US$13 billion higher than Forrester predicted in September 2004.

Online sales this year should total US$172 billion, with holiday sales shaping up well, according to another research firm, comScore Networks. It said that online sales, excluding travel, were up 23 percent to US$12.75 billion over the prior year for the 39-day period ended Dec. 9.

The percentage of U.S. households shopping online is expected to grow from 39 percent this year to 48 percent in 2010, and Forrester predicts that revenues will continue to grow because online shoppers tend to have more money. And, driven by the convenience of being able to research and buy online at the same time, buyers are expanding their online shopping activities.

"The Web makes many specific shopping-related activities easier than before -- activities that become routine for customers and ultimately lead to a purchase," wrote Carrie A. Johnson, an analyst at Forrester.

The market research firm expects 13 percent of all sales will be done online by 2010, with computer hardware and software, already big sellers online, expected to remain popular.more than half of those products, 54 percent, will be bought online by 2010 for sales that will total US$17 billion, predicts Forrester.

One of the fastest-growing categories is likely to be travel: Online travel revenues are expected to double between 2005 and 2010 to US$119.1 billion -- comprising 46 percent of all sales, online and off-line. Other categories in which consumers will buy heavily online by 2010 include tickets, books, consumer electronics, small appliances, gifts, cosmetics and fragrances, linens, music and video products, and video games.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Eric Lai

Computerworld
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?