Forrester sees online sales through 2010 rising

Consumers' love of online research and purchasing convenience is fueling online retail sales growth, according to a report released Wednesday by Forrester Research.

The market research company is predicting that North American online consumer sales, including auctions and travel, will hit US$329 billion in 2010 -- a cumulative average growth rate over the next five years of 14 percent. The latest sales forecast is US$13 billion higher than Forrester predicted in September 2004.

Online sales this year should total US$172 billion, with holiday sales shaping up well, according to another research firm, comScore Networks. It said that online sales, excluding travel, were up 23 percent to US$12.75 billion over the prior year for the 39-day period ended Dec. 9.

The percentage of U.S. households shopping online is expected to grow from 39 percent this year to 48 percent in 2010, and Forrester predicts that revenues will continue to grow because online shoppers tend to have more money. And, driven by the convenience of being able to research and buy online at the same time, buyers are expanding their online shopping activities.

"The Web makes many specific shopping-related activities easier than before -- activities that become routine for customers and ultimately lead to a purchase," wrote Carrie A. Johnson, an analyst at Forrester.

The market research firm expects 13 percent of all sales will be done online by 2010, with computer hardware and software, already big sellers online, expected to remain popular.more than half of those products, 54 percent, will be bought online by 2010 for sales that will total US$17 billion, predicts Forrester.

One of the fastest-growing categories is likely to be travel: Online travel revenues are expected to double between 2005 and 2010 to US$119.1 billion -- comprising 46 percent of all sales, online and off-line. Other categories in which consumers will buy heavily online by 2010 include tickets, books, consumer electronics, small appliances, gifts, cosmetics and fragrances, linens, music and video products, and video games.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Eric Lai

Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?