Google eyes how mobile devices will use city Wi-Fi

Google is working with mobile device vendors on how to take advantage of citywide Wi-Fi networks, an executive said Thursday.

Google has met with mobile gear vendors including Motorola and Sony to explore how their devices might be able to take advantage of municipal Wi-Fi networks, an executive of the search company said.

"We're doing everything we can to make this a playground for devices," said Christopher Sacca, principal in new business development at Google, referring to a network the company already operates in its home town of Mountain View, California. He spoke in a panel discussion on wireless technology Thursday evening at the Computer History Museum in Mountain View.

One device in Google's crosshairs is Sony's PSP game platform. "There's like five million of those in the U.S. now, they've all got Wi-Fi in them. We're trying to do what we can to make those devices able to log on to this network," Sacca said.

But hardware makers are also exploring ways to take advantage of VOIP (voice over IP), which could leave cellular operators and their per-minute billing out of the equation, he said.

"We're getting stuff shipped to us by everybody -- by Motorola, by Siemens, by Philips, by Sony, by Nintendo," Sacca said. Some of the devices are coming from behind-the-scenes development groups at those companies -- some of which are deeply involved in the traditional cell phone business. In some cases, "we're meeting with somebody, but it's behind the CEO's back," he said.

The possibility of residents accessing a Google-provided municipal network via Sony's popular PSP gaming platform is among Google's hopes as it seeks to build a bigger Wi-Fi network in nearby San Francisco that is free to both the city and users. The company is working through the city's RFP (Request for Proposal) process. There, as in Mountain View, Google is finding a number of political and technical hurdles, Sacca said.

"We're not politicians, and that's where we're dying here. We've been to city council meetings now, and it's a very uncomfortable zone for us," Sacca said.

Ten or more committees in San Francisco would need to approve plans for a Wi-Fi network, including an aesthetics committee to review the appearance of access points that would be installed on light poles, traffic lights and other locations, Sacca said. Another challenge is that those installation sites aren't all owned by the city but by several different entities, all of which Google needs to deal with, he said.

Another big issue is how to connect those access points -- 30 per square mile, by Sacca's estimate -- to high-capacity pipes to the Internet. Google is exploring ways to use wireless technology for those links, too, because almost all the fiber-optic cable in the city is owned by AT&T and Comcast, which offer Internet service themselves and haven't shown any signs of cooperating, Sacca said. Even San Francisco's famous fog is a challenge, Sacca said. It's persistent in some parts of the city, just where Google wants to use line-of-sight wireless backhaul links that could be slowed down by the impaired visibility.

But one of Google's biggest challenges is the same one some broadband providers have been howling about lately, Sacca said. After providing a high-speed Internet connection to its customers, Google could find some of them using bandwidth-hungry applications, such as streaming video or file-sharing, that hog the network's capacity.

In fact, that problem is more severe with a wireless broadband network like the one Google envisions than on a fiber, DSL (digital subscriber line) or cable network, which has much more bandwidth, Sacca said. But unlike some large carriers that are considering charging providers of Internet applications for high-priority treatment, Google would never do that, he said.

"We're in Washington, in congressmen's offices and in the office of the [Federal Communications Commission] chairman, saying 'We need 'Net neutrality. We can't have ... service providers saying what can and can't run on the network.' ... At the same time, we're building an ISP and we're confronting the reality of, 'Oh, man, people are going to run BitTorrent on this thing, aren't they?'" Sacca said.

Sacca provided some glimpses into how the citywide system would work. Google would provide a basic, free service of about 300K bps (bits per second), possibly offering higher quality services for a charge. The company would also let other Internet service providers resell services on the infrastructure, giving Google another revenue source.

By keeping track of which access point a user is connected to, Google will be able to locate users within two blocks for the purposes of sending them advertising for businesses nearby, Sacca said. Google would sell ads by postal code, potentially uncovering a new class of advertisers among small local businesses that don't buy space in other media today, he said. Google's localized ads would be a more efficient way for them to reach likely customers, according to Sacca.

Google's approach with this and other projects is to solve the "people problem" first -- in this case, giving people Internet access throughout the city -- and worry about money later, according to Sacca. Google co-founders Larry Page and Sergey Brin gave Sacca's group a budget for the project with no preconceived ideas, he said. Once Google gets the network going, it will see what applications people use it for and how the business model shapes up, Sacca said.

"Highly targeted ads may be able to pay for these things," Sacca said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Stephen Lawson

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?