Google increases lead over Yahoo in search

Google increased its lead in search engine usage in the U.S. over Yahoo in November.

Google pulled away from Yahoo in search engine usage during November in a major way, according to comScore Networks.

Google nabbed almost 40 percent of all searches in the U.S., a commanding lead of more than 10 percentage points over Yahoo, which took second place, comScore said on Friday.

Google increased its share of searches by 5.2 percent compared with November 2004, while Yahoo saw its share shrink by 2.5 percent, the market researcher said.

Overall, U.S. residents conducted 5.15 billion searches in November, up 9 percent. Google's search sites processed 2.05 billion of those searches, or 39.8 percent, followed by Yahoo sites with 1.52 billion, or 29.5 percent.

The story in November 2004 had been much different, with Google holding a much smaller lead over Yahoo. Back then, Google had a share of 34.6 percent to Yahoo's 32 percent.

Search engine usage is the motor behind the largest type of online advertising, paid search, in which ads are delivered along with search results. Most of Google's revenue is generated by paid search advertising. Yahoo and Microsoft have invested heavily on search technology in recent years to capitalize on the robust growth in paid search advertising.

Microsoft held on to third place but its also slipped and its share fell from 16 percent to 14.2 percent. Time Warner, which includes America Online, came in fourth place with 8.7 percent, down from 9.1 percent. Finally, Ask Jeeves, which is owned by InterActiveCorp., took the fifth spot and increased its share by 1 percentage point to 6.5 percent, according to comScore.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?