MACWORLD - MacBook Air: evolution, not revolution

The MacBook Air is no iPhone

As I write this it's a little after noon Eastern Time on January 15. I'm sitting in front of my computer (a Mac of course) watching two different live blogs coming from people watching the Steve Jobs keynote at Macworld 2008. I'm watching to see what, if any, "big" announcements Steve will make.

There was a, for Apple, reasonable level of hype leading up to this talk. Not like last year when everyone knew that the iPhone was coming (even if they did not know what an iPhone was). Most of the buzz this time was about a possible "ultra portable."

A third of the way through the 90 minutes that was projected for the event and there was not anything all that major announced: wireless backup for Macs at under US$500 for a TB, some new features for the iPhone and iTouch, and movie rentals through iTunes. Now he is talking about an updated Apple TV that supports HD and does not need a computer.

An hour into the talk Steve introduced the MacBook Air - the "world's thinnest notebook." It's not my dream machine but it's very nice - more of an incremental improvement than something that creates a whole new mold-breaking concept.

Small, light and very thin, focused on wireless (e.g., no built-in Ethernet but a USB-to-Ethernet adapter), solid state or rotating disk, optional external optical drive, multi-touch trackpad, good battery life - all good things. But the MacBook Air section of the Apple Web site seems to indicate that the memory cannot be expanded and maybe that the battery cannot be changed. (There is no ordering option for additional memory and there's no listing for an extra battery.) All in all, a very good laptop that will likely boost the rate of increase in Apple's laptop market share (which was already projected to be almost 30% this quarter, even before the announcement). (See here.)

But I am a bit disappointed. The MacBook Air is no iPhone. This is not a product that will change the definition of a class of products like the iPhone did to smart phones. That does not mean that I think that Apple's role as the primary innovation engine is over, far from it. In this case Apple has taken a concept that others have explored (a thin, small-ish laptop without an optical drive) and applied real design skills. Putting a MacBook Air alongside a Dell Latitude D430 is to embarrass the Dell. But Apple has not created a new concept for portable computing with the MacBook Air. Maybe next time.

I guess I've gotten jaded. In the last few years there have been just too many 'change-the-world' innovations from Apple. From OSX (real Unix for the rest of us) to the iPod (redefine portable music players) to iTunes (redefine the business practices of the music industry) to the iPhone (redefine smart phones) Apple has been on quite a streak.

The MacBook Air is not in that class but it looks rather good. I've already sent my query about availability to the university store. And, come to think of it, it may redefine my mode of operation from 'carry a laptop when you need it' to carry the laptop all the time' - for me, a mini revolution.

Disclaimer: Harvard has watched many revolutions, both mini and major, but has expressed no opinion on the MacBook Air or on Apple's impact, so the above is my ramble.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Scott Bradner

Network World
Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers


This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang


It really doesn’t get more “gaming laptop” than this.

Jack Jeffries


As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr


The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?