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New Schaub Lorenz 42 inch LCD television challenges plasma head on

  • 23 January, 2006 15:53

<p>Melbourne, VIC - December 2005 - The release of the Schaub Lorenz VMD 4200P LCD television signals a watershed period in the evolution of Australia’s flat panel TV market. For some years now, plasma has had a virtual monopoly on this particular screen size and in that time the 42 inch screen size has become so popular that it is now where many people start when considering the purchase of a flat panel TV.</p>
<p>The arrival of the VMD 4200P, along with similarly affordable 42 inch/106cm LCD televisions, heralds the beginning of a new era. From now on, consumers at this screen size will be faced with a choice of technologies. At the low end of the scale will be 480 line plasma screens, offering lower prices but also a lower resolution specification less than ideal for the demands of tomorrow’s media. At the top end of the scale will be high definition capable LCD and comparably priced plasma.</p>
<p>Picture quality will not be the only reason people will choose LCD over plasma. For some, the lower reflectivity characteristics that better LCD panels can offer will be enough reason alone. They will find an LCD TV can successfully operate in a sunlit room where a plasma panel will not.</p>
<p>In general, however, it will be a range of reasons why LCD can readily end up being preferred over plasma. Substantially lower power consumption, lower weight for greater ease of wall mounting, and less susceptibility to burn-in are just to name a few.</p>
<p>It is also expected that, as consumers become more educated, performance durability will become a key consideration. For unlike a plasma panel, an LCD panel can be expected to maintain its performance as reasonably close to showroom standard for the lifetime of the product.</p>
<p>Yet the VMD 4200P is more than just an affordable 106cm LCD television. It offers a unique advantage over other LCD televisions in its price range, the inclusion of the Viewell Engine. Originally developed as military and medical imaging technology, this is a picture processor that pioneers a new form of image enhancement, one that provides multiple contextual reference points in terms of shading (large kernel operation). The difference this makes to picture quality is instantly demonstrable on screen. Images look more three-dimensional, contrast is improved, colours are more credible and details appear better defined.</p>
<p>Exclusive to Schaub Lorenz in Australia and New Zealand, the Viewell Engine adds around $500 to the retail price of every TV in which it is incorporated. In demonstration mode, the effect of the Viewell Engine can be observed on just one half of the screen. Consumers are encouraged to have the difference demonstrated.</p>
<p>As an introductory offer, every VMD 4200P television is supplied with a free High Definition set-top box at no charge, valued at $799.</p>
<p>The full Schaub Lorenz range is available nationally.</p>
<p>For high resolution images, further technical details or the whereabouts of authorised Schaub Lorenz outlets throughout Australia, please contact Alex Encel, on (03) 9429 0822 or via return email.</p>
<p>Model: VMD-4200P
Finish: Silver with gloss black trim
Availability: December 2005
RRP: $5999</p>
<p>Enquirer contact: Ph: 1800 456 393

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