Google, Apple top 2005 poll of most influential brands

Google regained its title as the world's most influential brand in 2005, displacing Apple for the second time this decade, according to a Monday poll.

Google regained its title as the world's most influential brand in 2005, displacing Apple Computer for the second time this decade, according to a Monday poll.

Over the past five years, Apple has won the title twice, in 2001 and 2004, while Google has won the rest of the time. Google Earth, Google Mini, Desktop Search and its popular stock all helped Google win the award in 2005, according to Brandchannel.com, which conducted the survey.

"The quirky brand also treated us to Google Earth, arguably the greatest thing to hit the Internet since porn," wrote Robin Rusch, editor-in-chief of Brandchannel.com, announcing the results. "Those worried that the company might run out of ideas should visit Google Labs -- a welcome assurance that more delights are close on the horizon."

The popular VOIP (voice over Internet protocol) software from Skype Technologies broke into the list with a strong third place showing, outdistancing even its new parent company, eBay, which came in ninth.

Rounding out the top five most influential global brands last year were coffee house Starbucks in fourth and home furnishings retailer Ikea, of Inter Ikea Systems, in fifth place.

By region, Nokia took the top spot in Europe, while Sony won the Asia-Pacific region, and the popular beer Corona led all others in Latin America. Apple may not have won the global honor, but it did take first place in North America thanks to its popular iPod music players, according to Brandchannel.com.

Over 2,500 people from 99 countries voted in the Brandchannel poll, mostly from Europe and North America. It can be found at: http://www.brandchannel.com/start.asp?fa_id=298.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Nystedt

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?