Yahoo advocates blogging for small businesses

As it promotes blogging among its small business clients, Yahoo is finding a need for much guidance about the benefits of this activity for business.

Despite blogging's popularity among individuals, Yahoo finds that many small companies still require convincing that these online journals can help their business.

Yahoo in December struck separate partnerships with blog publishing providers Six Apart and WordPress to offer their services for free to small businesses that use Yahoo's fee-based Web hosting services.

Although sign-ups have so far exceeded expectations, Yahoo has also run into clients that are unaware of and doubtful about the value of business blogging.

"There has been a lot of uptake both from new and existing customers and we're very pleased with that," said Guy Yalif, Yahoo's director of Web hosting products. "But we very much feel the challenge that even customers who are very successful in their business may not be familiar with blogging."

As it promotes the Six Apart and WordPress services among its clients, Yahoo tries to dispel the notions that blogging is technically complicated and lacks business value, he said.

"We have made blogging more prominent in our service than it ever has been, and we have included with that a lot of educational material to help people understand how might they use a blog and how could they use it to market to both potential and current customers," Yalif said.

One client needing convincing is Simon Lloyd, director of business development at Springwater Woodcraft, a maker of wood furnishings that has hosted its Web site with Yahoo for about three years.

"If I'm going to take the time to do it, it has to be profitable in some way, maybe not directly, but I haven't seen that yet," Lloyd said. If he sees how a blog would spur sales or enhance customer service, he'd take the plunge and add one to the site, he said.

Lloyd hadn't heard about Yahoo's partnerships with the two blogging providers until IDG News Service asked him about them. Yahoo made it very easy for the company to build and host its Web site, so he's confident Yahoo would be equally helpful should Springwater decide to add a blog to its site, he said.

Steven Hyde, president and chief executive officer of Go Clothing, which has hosted its online store,, for over four years with Yahoo, is already convinced.

Hyde and his team are evaluating the Six Apart and WordPress services and have concrete plans to add a blogging section to the site in the near future. He envisions it as a place for Go Clothing customers, clients and suppliers to share ideas and feedback.

"We didn't really conceive it for the site until Yahoo announced [the WordPress and Six Apart deals], but the more I think about it, it makes a lot of sense," Hyde said.

Although Yahoo hosting services are available from the company's small business division, subscribers don't have to be small businesses to sign up for a plan.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?