Skype, Warner Music to offer ring tones for VOIP phones

In a move to generate revenue beyond its free Internet telephone offering, Skype Technologies has struck a deal with a major U.S. music company to sell ring tones and artist images.

Under the deal, Warner Music Group will supply songs for ring tones, or short song snippets of popular artists, and images of these people to Skype, said Skype Vice President of Worldwide Marketing Saul Klein, in a telephone interview.

Under a revenue-sharing agreement, Skype will market the ring tones and artist images to its more than 70 million registered users.

"This is an outgrowth of the program we launched last year for users to personalize their Skype service," Klein said.

To kick start the new service, the VOIP (voice over Internet Protocol) company will promote the artist Madonna in its "featured artist" section, according to Klein.

The cost per ring tone from an artist in the featured section will be US$1.50, he said. Pricing for the artists' images was not immediately available.

Skype, which was acquired last year by eBay, will seek to add ring tones and artist images from other music companies as the company builds up its personalized service, Klein said.

Additional revenue-sharing services offered by Skype include SkypeOut, which enables users to prepay for calls to landlines and cell phones, and SkypeIn, which lets them receive calls from fixed-line and mobile phones.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Blau

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?