Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

Aussie expert slams guaranteed spam scheme

  • 09 February, 2006 11:51

<p>SYDNEY, February 8. Australian anti-spam vendor New Millennium Solutions sees potential dangers in a scheme by Internet giants Yahoo and America Online (AOL) to offer a 'certified' email service that guarantees credible senders delivery for a fee.</p>
<p>It could lead to a constant deluge of unstoppable spam from major marketing and advertising companies that pay ISPs for this privilege, according to NMS Chairman, Peter Stewart.</p>
<p>Yahoo and AOL confirmed their plans this week. They say that businesses with proven legitimacy and email track records will be assured of message delivery to recipients' main Yahoo or AOL inboxes for a quarter of a US cent to one cent per message.</p>
<p>According to Goodmail Services, which worked for more than two years with AOL and Yahoo on the certified email service intended to thwart phishing and other online scams, the certified email will bypass spam filters and be routed directly into recipients’ main in-boxes.</p>
<p>Peter Stewart comments: “This approach could lead to all the accredited sales and marketing companies having open slather on the in-boxes of millions of users, guaranteed delivery! If it works in the USA for the ISPs, it will catch on in Australia.</p>
<p>"Then we can look forward to receiving guaranteed junk emails, with no protection from rampant marketers. It begs the question: should ISPs be permitted to deliver unwanted email in this manner? I believe it would certainly pose ethical problems, but could there be legal ramifications too?”</p>
<p>Stewart points out that the Yahoo/AOL scheme highlights the deficiencies of anti-spam solutions that rely on filtering unwanted emails, rather than blocking them.</p>
<p>“Our own solution, TotalBlock, is one of the few anti-spam offerings capable of stopping all unwanted emails - including any guaranteed emails - under end-user control,” says Stewart.</p>
<p>About TotalBlock</p>
<p>TotalBlock - www.totalblock.net - is an Australian-developed anti-spam solution that blocks ALL spam, using the challenge-response methodology rather than less reliable filtering techniques. TotalBlock quickly and easily builds up a list of acceptable incoming email senders by replying automatically to all those who are not on the user’s allowed list. The reply message contains a simple action that, when followed, automatically adds the sender to the allowed list. The action can be as simple as replying to the challenge. Since the authorisation process requires human intervention, the challenge process bypasses drone machines that spew out huge volumes of spam. All address book entries are authorised automatically, as are senders who reply to mail sent by the user.</p>
<p># # #</p>
<p>For more information</p>
<p>Peter Stewart or Ben Corby David Frost
New Millennium Solutions PR Deadlines
Tel. 61-2-9437 9800 Tel. 61-2-4341 5021</p>

Most Popular

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?