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destra and Intel sign music on demand deal

  • 14 February, 2006 16:53

<p>Melbourne, 14 February 2006 – destra Media, one of the business arms of destra Corporation Limited (ASX: DES), has signed an agreement with Intel to distribute and sell’s 1.3 million digital music tracks via Intel’s® Viiv™ technology PC/home entertainment platform.</p>
<p>Intel Viiv ( technology is focused on enhancing consumers’ enjoyment, management and sharing of digital entertainment. Intel launched its Viiv technology at CES (Consumer Electronics Show) in Los Vegas in January and will be launching locally in March.</p>
<p>“The Intel Viiv technology rollout is driving tremendous awareness for converged technologies in the home,” said Domenic Carosa, destra’s CEO. “This agreement presents an outstanding opportunity for destra Media, as a digital integrator, to be a critical component within the growing number of households embracing digital entertainment.”</p>
<p>Devices based on the Intel Viiv technology platform are able to support surround sound, high-definition video and other enhanced features.</p>
<p>“Our destra Media team is currently beta testing its and Intel Viiv technology version and we are on track to have the service ready for the March 16, 2006 Australian launch of Viiv,” said Carosa.</p>
<p>’s 100,000 tracks of independent musicians will be made available for free to users of the service while’s 1.3 million tracks from major record companies, including EMI, Sony and FMR, will require a fee to be paid.</p>
<p>destra has consolidated its leadership position in the digital music space having made significant technology headway and announced a number of global agreements over the last eight months.</p>
<p>“Our relationship with Intel and the integration of our digital music technology into its Viiv platform, will allow a number of our retail and media partners to launch an integrated service on the new Viiv home entertainment devices coming to market in April. We will be announcing a number of very significant retail and media partnerships over the next couple of months which will take these services to the mass market at a level never seen before in Australia,” concluded Carosa.</p>
<p>destra Media and 3 mobile recently launched Australia’s first mobile subscription based digital music download service, offering 3 mobile customers the country’s largest digital music catalogue of independent artists. The $3.00 per month subscription service allows 3 mobile customers to download as many tracks as they want from’s extensive catalogue of songs as often as they want each month.</p>
destra Corporation Limited
destra (ASX:DES) is a leading internet and e-commerce company delivering internet business and consumer entertainment solutions through its two arms – destra Media and destra Business.</p>
<p>destra Media divisions include destra Music – facilitators of the online distribution of digital music; Musicpoint - a web-based service for radio stations providing automated online distribution of new releases; – Australia’s number one digital music provider for independent and unsigned artists; The Rajon Music &amp; Video Group - one of the largest independent record labels in Australia.</p>
<p>Business communications offerings are delivered through the following divisions – destra Business and TPP Internet. These divisions service the SME sector through mid tier to large corporations delivering on their needs in data connectivity, voice communications and all levels of hosting and domain name services.</p>
<p>For further information please contact:</p>
<p>Domenic Carosa - CEO, destra Corporation
Tel: +61 3 8415 9111 / 0411 19 69 79
Dolores Diez – Corporate Communications, Tel: 0417 330 881</p>

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