Customers that bundle their telephony and internet services with Optus will be entitled to up to four months free broadband per year as part of an aggressive marketing strategy to lure more contracts to its business.
Depending on what offer they take up, Optus customers will be entitled to either three or four months free broadband, commencing November 1.
If consumers bundle fixed line telephony, most consumer post-paid mobile plans (the company has hundreds of mobile plans, and not all apply) and broadband services, Optus will give them four months free broadband access every year. The amount of free broadband is commensurate with the Internet plans they are on.
Customers who choose to take up OptusNet broadband with either Optus fixed line telephony or most consumer post-paid mobile plans will receive three months free broadband access.
According to an Optus spokesperson the offer is not a one-off. "This will be ongoing," the spokesperson said.
The offer applies to new and existing customers.
A Telstra spokesperson was tight on comment: "We enjoy the competition."
However, the spokesperson said the Optus announcement was "just a discount" saying that customers "need to fully bundle with them [Optus], which will dampen enthusiasm".
More price drops
Capping off a busy end of week for broadband announcements, Netspace reduced its broadband pricing plans on Friday and said customers now had the ability to pay month-by-month with no fixed term contract.
This means that a customer can sign up to broadband without any contacts that lock users into a plan for a certain period of time. If someone signs up to Netspace broadband and was not happy with the service, they could end the contract on day 30 without having to pay any cancellation or disconnection fees that are charged by most ISPs.
The set-up costs associated with a "no contract option" are: $149 for those who own a modem, $259 for a Netspace standard modem and $59 for churn.
The company's broadband packages start at $29.95 for a 256/64Kbps and a monthly download limit of 300MB. This remains unchanged. However, the 512Kbps Maximiser plan is reduced from $69.95 to $59.95. The 1500Kbps Maximiser and Powerplus packages are also reduced by $10. More info is available at the Netspace Web site.
Telstra gives name the flick
And while Optus is seeking the shore up broadband subscribers through its new incentive, Telstra is looking to attract customers through its value-add.
It announced on Friday that its DVD distribution business fetchmemovies.com.au has been rebranded as bigpondmovies.com. The service will now offer customers streamed movie trailers on top of the usual postal delivery.
"While BigPond Movies will still bring the movies to your home via traditional post, the technology to deliver video and movies by broadband download is not far away," said BigPond's managing director Justin Milne.