BigPond recently launched a do-it-yourself Business Web site Builder, to help SMBs embrace Internet technology.
BigPond managing director Justin Milne said the initiative was a result of the June Sensis consumer report that found more than 77 per cent of customers researched products before making a purchase. The internet was nominated as the main source for this research.
“Getting a business’s identity on the Web is no longer just a competitive advantage. It’s a competitive necessity,” Milne said.
“BigPond’s new Business Web site Builder gives people with minimal or no Web site building experience the tools to create and update their own sites themselves, without incurring the high costs associated with designers and technical specialists.”
The Web site Builder enables customers to choose from three professional templates in 15 different colour schemes to create their own Web site of up to six pages. They can use their own domain name as their Web site address where possible, update their Web site content any time and monitor visitor numbers to the site.
Based on Macromedia FlashTMX Professional, the custom-built Web site Builder is provided exclusively to BigPond customers who take out the $19.95 per month Small Business Web site plan. It runs on Windows 95 operating systems and above.
Telstra BigPond spokesperson Craig Middleton said users download the executable file to their desktop and run the application from their machine. The application produces and stores all HTML files on the local desktop and enables the user to preview site pages before uploading to the live Web site.
Middleton said he could not reveal commercial data, but that the response had been bigger than expected.