Microsoft redesigns MSN Search page

Microsoft has redesigned the MSN Search page in anticipation of imminent Live rebranding.

Microsoft this week redesigned the home page for MSN Search to give it a similar look other services under its "Live" brand. The move is in anticipation of MSN Search's imminent name change to Windows Live Search, a company spokesman said Friday.

"We're definitely heading in that direction to get ready for the transition," said Justin Osmer, an MSN product manager at Microsoft.

Microsoft expects to formally rebrand MSN Search to Windows Live Search before the end of June, but still does not have a definite time frame for this change, he said.

Microsoft also has been tweaking the algorithms of MSN Search to improve the relevancy of searches users make, though this week's redesign is not tied to any particular milestone in the development of search technology, Osmer said. Relevancy refers to how a search engine gives users query results that are of most interest to them highest on the results page.

The new MSN Search page, which can be found at, now consists of a simple search bar in the middle of the page, surrounded by white space. The font and design of the words on the page and the bar are the same as what is found on, the home of Microsoft's Windows Live beta.

Windows Live is a personalized home page service that allows users to populate a Web page with Web-based services and content, such as e-mail, news headlines and other mini-applications Microsoft calls Gadgets that provide information from the Web.

Microsoft already rebranded another former MSN Search product, MSN Virtual Earth, with the Windows Live moniker. That service is now called Windows Live Local.

Microsoft has tweaked the branding of its MSN products since November 2005 when it introduced the new Live brand for a set of Web-based services, some of which -- like Windows Live and a small-business product, Office Live -- are in beta now.

These changes have led many to believe the company eventually will drop the MSN brand altogether at some point in the future, but Microsoft so far has not said this will happen. Instead, executives have said Microsoft plans to offer more Web-based content such as entertainment and video through the MSN brand and portal, while leaving Web-based services such as e-mail and search to the Live brand.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Elizabeth Montalbano

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?