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Overture Services Australia re-brands to Yahoo! Search Marketing

  • 27 February, 2006 08:33

<p>Rebranding facilitates launch of Advertising Solutions centre – new portal to Australia’s largest set of search and brand advertising solutions</p>
<p>SYDNEY, February 27, 2006: Overture Services Australia, a wholly-owned subsidiary of Yahoo Inc., today announces it’s re-branding to Yahoo! Search Marketing.</p>
<p>In conjunction with the re-branding, it has partnered with Yahoo!7 to launch a new Advertising Solutions centre http://searchmarketing.yahoo.com.au/en_AU/as/index.php. The centre creates a single point of access to both of the company’s online advertising solutions. It represents the first step in a process of creating tighter synergies between the two group’s offerings.</p>
<p>Craig Wax, Regional Managing Director of Yahoo! Search Marketing for Australia, India and South East Asia said, “The objective of the re-branding is to leverage the power of the Yahoo! brand and to further build a strong and integrated offering when going to market with Yahoo!7.”</p>
<p>“Additionally, by establishing a single point of access to our combined online advertising solutions, we will create a better experience for our advertisers and enable them to more easily achieve their online marketing goals.”</p>
<p>The introduction of the Advertising Solutions Centre will also give Australian marketers access to the largest set of search marketing and brand advertising solutions on the web.</p>
<p>“By visiting the centre businesses can plan and buy Yahoo! Search Marketing products as well as source information about Yahoo!7’s customised, creative media solutions, “ said Mr Wax.</p>
<p>From today, Australian advertisers of all sizes will now enjoy convenient access to the industry’s most comprehensive suite of search marketing and related products and services. This includes:</p>
<p>¨ Sponsored Search, Yahoo! Search Marketing’s flagship search advertising product,</p>
<p>¨ Content Match™, Yahoo! Search Marketing’s contextual advertising listings,</p>
<p>¨ Shopping, which allows advertisers to reach motivated buyers through Yahoo!7 Shopping,</p>
<p>¨ Small Business, Yahoo!7’s suite of products enables small businesses to get online and sell,</p>
<p>¨ Local Search, Yahoo!7’s local directory that allows advertisers to target prospects searching for businesses in their neighborhoods.</p>
<p>Yahoo! Search Marketing will also continue to enhance and expand its Australian sponsored search distribution network – including many niche websites in Australia that attract significant levels of traffic. The group’s current distribution network includes Yahoo!7, ninemsn, News Interactive, Fairfax Digital, OptusNet, Ansearch, Mooter and OzEmail.</p>
<p>Overture formally changed its brand to Yahoo! Search Marketing in the US during April 2005. Overture’s other international markets will also be re-branded to Yahoo! Search Marketing – except for Japan and Korea, where the Overture brand will be maintained.</p>
<p>Australian advertisers wanting to list their products and services via Yahoo! Search Marketing should go to: http://searchmarketing.yahoo.com.au, call 1800 007 577 or email ausales-ysm@yahoo-inc.com.</p>
<p>ENDS</p>
<p>About Yahoo!</p>
<p>Yahoo! Inc. is the No. 1 Internet brand globally and the most trafficked Internet destination. Headquartered in Sunnyvale, Calif., Yahoo!’s mission is to provide online products and services essential to consumers’ lives and offer a full range of marketing solutions to enable businesses to connect with Yahoo!’s hundreds of millions of users worldwide. For more information about Yahoo! Search Marketing, visit http://searchmarketing.yahoo.com.au</p>
<p>###</p>
<p>For more information:</p>
<p>Grant Thomas</p>
<p>Account Director
Blackie McDonald
T: +61 2 9929 0200
F: +61 2 9929 0300
M: 0422 864 866
A: Level 4, 118 Alfred Street, Milsons Point, NSW, 2041
W: www.bmcd.com.au</p>

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