Toshiba, Canon set SED TV launch for 2007

Toshiba and Canon are planning to launch their first TVs based on a new flat-panel display technology called SED in 2007, they said Wednesday.

Toshiba and Canon are planning to launch their first televisions in 2007 based on a new flat-panel display technology called SED (surface-conduction electron-emitter display), they said last week.

The companies had originally been planning to put SED-based sets on sale in 2005 and as recently as February Toshiba had said it was planning to sell SED TVs in small quantities in the early part of this year.

Both companies are debuting the technology now with Olympic gold in their sights. "The market for flat-panel televisions is continuing to grow because of the global shift to digital TV," said Makoto Yasuda, a spokesman at Toshiba in Tokyo. "We see the Beijing Olympics as the target for the full-scale sales of SED."

SED technology has been under development for more than 20 years and is being positioned by Canon and Toshiba as a better option for large-screen TVs than PDP (plasma display panel) technology. SED panels can produce pictures that are as bright as CRTs (cathode ray tubes), use as much as one-third less power than equivalent size PDPs and don't have the slight time delay sometimes seen with some other flat-panel displays, according to the companies.

Toshiba and Canon built a factory in the Tokyo suburbs last year to manufacture the displays and trial production of 36-inch panels began there in the latter half of the year. Test production of larger screens has also been carried out at the plant but the technology is proving difficult to scale, according to engineers.

The companies had decided to hold off on commercialization to give it time to improve production methods and reduce costs, Toshiba said. They now plan to begin first-stage mass production in July 2007 and launch TV sets based on the screens in the fourth quarter that year.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?