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There’s more in store for Toshiba

  • 05 July, 2004 15:01

<p>Sydney, 5 July 2004 – Australia’s mobile computing leader, Toshiba (Australia) Pty. Limited, Information Systems Division (ISD) and retailer David Jones, today launched the Toshiba Store in Store. Located on level seven of David Jones’ Market Street store in Sydney, the space is designed to showcase the latest in retail consumer technology.</p>
<p>Experienced staff will be on hand during store hours to provide an interactive experience for customers with notebooks, Pocket PCs and accessories on display. Separate sections will simulate various real life environments to demonstrate working examples of the benefits of solutions such as wireless for internet access, printing and home networking.</p>
<p>“The distinction between traditional audio visual and technology markets is blurring. Customers are demanding products that address the growing requirement for an all in one platform,” said Rob Wilkinson, national retails sales manager, Toshiba ISD. “At the same time, PC users are moving toward notebooks not only for productivity but also as a mobile entertainment platform. The opportunity to further develop our partnership with David Jones to bring this convergence of IT and AV to life has been fantastic.”</p>
<p>“David Jones customers expect us to showcase the latest technology whilst providing good technical and product advice,” said Warwick Kerr, buying manager, David Jones. “The Toshiba Store in Store concept takes this customer expectation to a new level and Toshiba was a clear choice in partnering a mobile computing offer.”</p>
<p>A sophisticated network supports the Store in Store to enable the seamless intergration of IT and audio visual (AV) technologies. With digital quality sound and high definition video increasingly becoming part of the IT experience the retail stand features a full complement of AV/IT technologies including CD, DVD, Bluetooth, WiFi and gaming.</p>
<p>The David Jones Market Street Store in Store is the first of many that are planned. The concept will also be introduced into other prominent DJ’s store locations over the next six months.</p>
<p>- ends -</p>
<p>About Toshiba</p>
<p>Toshiba’s Information Systems Division (ISD) is a division of Toshiba (Australia) Pty Limited which is a wholly owned subsidiary of Toshiba Corporation, the seventh largest integrated manufacturer of electric and electronic equipment, with around 165,000 employees worldwide, and annual sales of over US$47 billion on a consolidated basis. With notebook market share of 24.3% (according to IDC’s Q3 2003 figures), Toshiba ISD is comfortably the Australian market share market leader.</p>
<p>Unique among vendors, Toshiba ISD specialises exclusively in mobile solutions and services and is also the only leading computer brand that is 100 per cent channel-centric. A global reputation for quality has been achieved through an R&amp;D budget roughly equal to Australia’s total expenditure as a country in this area.</p>
<p>Toshiba pioneered the notebook market in 1985 and in recent years, Toshiba ISD extended its solutions offering for Australia and New Zealand with the inclusion of a range of projectors, Pocket PCs and personal storage products.</p>
<p>Committed to People, Committed to the Future. Toshiba</p>
<p>Issued by Howorth Communications on behalf of Toshiba (Australia) Pty Limited, Information Systems Division.</p>
<p>Toshiba’s Virtual Pressroom:</p>
<p>For further press information please contact:</p>
<p>Elizabeth Dawson or Caroline Hendra
Howorth Communications
Ph: 02 8281 3810
<p>Annette Horst
Toshiba ISD
Ph:02 9887 6021

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