Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

There’s more in store for Toshiba

  • 05 July, 2004 15:01

<p>Sydney, 5 July 2004 – Australia’s mobile computing leader, Toshiba (Australia) Pty. Limited, Information Systems Division (ISD) and retailer David Jones, today launched the Toshiba Store in Store. Located on level seven of David Jones’ Market Street store in Sydney, the space is designed to showcase the latest in retail consumer technology.</p>
<p>Experienced staff will be on hand during store hours to provide an interactive experience for customers with notebooks, Pocket PCs and accessories on display. Separate sections will simulate various real life environments to demonstrate working examples of the benefits of solutions such as wireless for internet access, printing and home networking.</p>
<p>“The distinction between traditional audio visual and technology markets is blurring. Customers are demanding products that address the growing requirement for an all in one platform,” said Rob Wilkinson, national retails sales manager, Toshiba ISD. “At the same time, PC users are moving toward notebooks not only for productivity but also as a mobile entertainment platform. The opportunity to further develop our partnership with David Jones to bring this convergence of IT and AV to life has been fantastic.”</p>
<p>“David Jones customers expect us to showcase the latest technology whilst providing good technical and product advice,” said Warwick Kerr, buying manager, David Jones. “The Toshiba Store in Store concept takes this customer expectation to a new level and Toshiba was a clear choice in partnering a mobile computing offer.”</p>
<p>A sophisticated network supports the Store in Store to enable the seamless intergration of IT and audio visual (AV) technologies. With digital quality sound and high definition video increasingly becoming part of the IT experience the retail stand features a full complement of AV/IT technologies including CD, DVD, Bluetooth, WiFi and gaming.</p>
<p>The David Jones Market Street Store in Store is the first of many that are planned. The concept will also be introduced into other prominent DJ’s store locations over the next six months.</p>
<p>- ends -</p>
<p>About Toshiba</p>
<p>Toshiba’s Information Systems Division (ISD) is a division of Toshiba (Australia) Pty Limited which is a wholly owned subsidiary of Toshiba Corporation, the seventh largest integrated manufacturer of electric and electronic equipment, with around 165,000 employees worldwide, and annual sales of over US$47 billion on a consolidated basis. With notebook market share of 24.3% (according to IDC’s Q3 2003 figures), Toshiba ISD is comfortably the Australian market share market leader.</p>
<p>Unique among vendors, Toshiba ISD specialises exclusively in mobile solutions and services and is also the only leading computer brand that is 100 per cent channel-centric. A global reputation for quality has been achieved through an R&amp;D budget roughly equal to Australia’s total expenditure as a country in this area.</p>
<p>Toshiba pioneered the notebook market in 1985 and in recent years, Toshiba ISD extended its solutions offering for Australia and New Zealand with the inclusion of a range of projectors, Pocket PCs and personal storage products.</p>
<p>Committed to People, Committed to the Future. Toshiba</p>
<p>Issued by Howorth Communications on behalf of Toshiba (Australia) Pty Limited, Information Systems Division.</p>
<p>Toshiba’s Virtual Pressroom: www.isd.toshiba.com.au</p>
<p>For further press information please contact:</p>
<p>Elizabeth Dawson or Caroline Hendra
Howorth Communications
Ph: 02 8281 3810
Email: pr@howorth.com.au</p>
<p>Annette Horst
Toshiba ISD
Ph:02 9887 6021
Email: ahorst@toshiba-tap.com</p>

Most Popular

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Join the newsletter!

Error: Please check your email address.

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?