Acer stamps name all over entertainment Arena

Acer was revealed on Wednesday as the new naming rights holder of the Sydney SuperDome. The venue will now be called the Acer Arena.

Despite getting the naming rights, Acer is not alone in the partnership that was struck with the venue's owner PBL. The deal, whose sum is undisclosed, also involves Intel, which is seeking to promote its Viiv technology through sponsorships and promotions within the arena during major events.

The deal is for five years. The new name takes effect on May 12.

Initially both Acer and Intel will focus on branding. But plans are already afoot to introduce some sort of content distribution.

Intel communication manager Daniel Anderson said Intel was exploring content distribution in several possible ways. This could be in the form of a live stream of a concert. Another could involve attendees entering a password to download and review a show they had just attended.

"We want to take the entertainment here [at Acer Arena] and make it available later [in people's lounge rooms] on Viiv," he said.

Intel launched its Viiv platform last week. PCs with the branded Viiv technology will support high definition TV and video, 7.1 surround sound and will be able to host a number of on-demand applications.

Acer's marketing director Raymond Vardanega said the naming deal will strengthen its brand in the consumer home electronic market.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Howard Dahdah

PC World
Show Comments

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?