.Net, the right fix for Quickflix

For online entertainment company Quickflix, meeting customer demands and the changing face of technology has required an intuitive platform and content system capable of keeping up with the ever evolving world of entertainment. And after launching its Web site and CRM on .Net architecture three years ago, the company feels it's made the right choice.

"What's important for us as an online business is that we have a seamless interaction from the online consumer interface right through to the fulfillment centre and customer service," said Quickflix chief operating officer, Simon Hodge.

"Having a fully integrated system built on a single platform allows us to keep up with any changes or errors and update in real time. That's critical for a business to be successful."

Quickflix wanted a robust front and backend system that would be able to handle both a growing subscriber base and DVD library, while being flexible enough to incorporate Web sites for branded partners and expanding new business models.

Quickflix worked with its technology partner Change Corporation, a Microsoft Gold Certified Partner, on the platform which has evolved since its first prototype in 2003 to include customer registration, automated billing, an extensive catalogued DVD library, content management and behavioural profiling to assist customer rental choices. Change Corp worked with Quickflix on development, from business analysis and technical specifications through to implementation and maintenance of the user interface.

"A scalable solution was always a must for us and Change Corp has been there to deliver," Hodge said. "We have a very close working relationship with the company which has helped us expand and the result you see is a combo of good tech capability and dedication to the customer."

The Quickflix platform has had to manage more than just growing customer numbers and new services though. With incorporation of its service into OptusNet, co-branded versions for Fairfax newspapers, the acquisition of online competitor Homescreen and the integration of Quickflix into Intel's digital home entertainment platform Viiv, the implemented .Net platform has had its share of challenges.

In particular, the migration of Homescreen's customers and DVD database was a significant hurdle the Perth-based company had to overcome. However, Hodge said the .Net framework eased the task of combining the subscriber base of Homescreen and Quickflix to more than 9000 users, and bolstering its DVD database to 19,000 titles on a single technology platform

"Apart from usual growing pains, the integration of Homescreen has been seamless," Hodge said. "The .Net platform has allowed us to support multiple brands such as Fairfax while allowing us to develop smartly, cost effectively and accurately to make it both user friendly for the consumer and us."

Customer feedback has driven Quickflix to maintain weekly updates to its service with the platform currently in its 130th build. Hodge said .Net allowed the company to make regular changes without jeopardizing the core structure of the platform.

"Our regular build cycles are symptomatic of how our service is evolving," he said. ".Net is perfect for us because it's a modular system which allows us to look at certain elements of the system and adjust them."

Quickflix's .Net platform was recently recognized at the 2005 Microsoft Australia and New Zealand partner awards, with developer Change Corporation picking up the award for "Platform Solution of the year - Small Business".

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mitchell Bingemann

Show Comments


James Cook University - Master of Data Science Online Course

Learn more >


Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >



Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?