Nikon wants 40 percent of digital SLR market in 3 years

Japan's Nikon is aiming for a 40 percent share of the increasingly competitive digital single lens reflex (DSLR) camera market within 3 years, it said Thursday.

Japan's Nikon is aiming for a 40 percent share of the increasingly competitive digital single lens reflex (SLR) camera market within three years, it said Thursday.

The company, which along with fellow Japanese camera maker Canon has long dominated the digital SLR market, is confident that it can see off competition from general consumer electronics companies like Sony and Matsushita Electric Industrial (Panasonic) that are about to launch their own digital SLR cameras. Some of the new cameras were on show at the recent Photo Marketing Association's 2006 trade fair (PMA) in the U.S.

"The new entrants to the market like [Panasonic] and Sony will release new models but as far as the prototypes we saw at the PMA, it seems their concept is not so different from our digital SLRs. So, we are confident we can compete with them," said Susumu Enomoto, a spokesman for Nikon in Tokyo.

Single-lens reflex cameras use a mirror placed between the lens and the film or image sensor to project the image to the camera's viewfinder. The mirror moves out of the way when the picture is taken. They typically support interchangeable lenses and are generally much faster-responding and more capable than fixed-lens cameras.

Companies are rushing to enter the digital SLR space because competition has squeezed profits in the point-and-shoot end of the market. Digital SLR cameras typically have higher margins.

In 2004 shipments of digital SLRs totaled 2.5 million units, to make up about 3.4 percent of all camera shipments, according to market research company IDC. This is expected to rise to 7.9 million units in 2009, which is 9.6 percent of anticipated shipments, IDC said in a report issued in 2005.

Nikon's market share is "a little under 40 percent" at present, said Enomoto. "Forty percent is our target but depending on market conditions we may have difficulty in achieving it but we will manage our business with this target in mind."

In the financial year from April 2008 to March 2009 the company is targeting net sales of YEN 900 billion (US$7.7 billion) on operating profit of YEN 90 billion, it said. In its current fiscal year, which ends Friday, the company is expecting to achieve sales of YEN 710 billion. While digital imaging makes up Nikon's largest single business sector, the company also has significant sales of precision instruments and equipment used in production of chips and flat-panel displays.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?