McAfee to boost SiteAdvisor for e-commerce, messaging

McAfee plans to integrate Web-blocking, e-commerce and antiphishing features with its SiteAdvisor software.

McAfee is planning enhancements to its recently acquired SiteAdvisor software that will allow the Web-rating application to block inappropriate Web sites, offer safety ratings for online transactions and rate Web links that appear in e-mail and instant message windows.

The new features will be added to SiteAdvisor over the next year, starting a "protected safe search" capability that will let parents and systems administrators automatically block users from visiting Web sites, depending on their SiteAdvisor rating, said Bill Kerrigan, the executive vice president of McAfee's consumer group.

McAfee is also working on new e-commerce rating features, as well as combining SiteAdvisor with its existing antiphishing and antispam products and services, Kerrigan said. "We have antiphishing technologies today that try to assure that you don't connect to a site that's imitating a legitimate business," he said. "We can now combine the McAfee content with the SiteAdvisor database and make that a much more powerful solution."

In April, McAfee paid more than US$70 million for SiteAdvisor, a remarkable sum for a 14-person company that had only just released its first product, a free browser plugin. But McAfee believes that SiteAdvisor will be a key point of differentiation from competitors like Symantec and Microsoft.

McAfee and Symantec are particularly vulnerable in the consumer space, where Microsoft has just begin shipping its first antivirus product, called Windows Live OneCare.

The SiteAdvisor product was compelling to McAfee because it focused on something that wasn't being done by most security software: Helping users "make better decisions about how they use risky areas of the 'Net," said McAfee's Chief Technology Officer Christopher Bolin, speaking at the company's financial analyst conference this week.

"When I saw it I realized this was the next generation of consumer security offerings, and had applications way outside of the consumer security space," Bolin said.

SiteAdvisor works with Web browsers to warn people when they are about to visit a site that's been associated with spam, spyware or computer viruses. The company has built a database of Web-site ratings, combined from millions of automated visits.

The company had been planning to release a premium version of SiteAdvisor in September, but that target has now been pushed back to year's end because of the acquisition.

McAfee is still figuring out whether it will sell the enhanced features as part of a premium version of SiteAdvisor or as options to its suite of security products, Kerrigan said.

Within the next few months, McAfee will deliver four suites of its next-generation security platform, code-named Falcon, all of which will include SiteAdvisor.

These products will range in price from US$39.99 for the entry-level McAfee VirusScan Plus product, up to US$99 for a multiuser version of the high-end McAfee Total Protection suite, Kerrigan said. Like Microsoft, McAfee also plans to offer versions of its products that can be used by up to three users, a package that is designed to make license management much easier for home users.

McAfee has no plans to discontinue the free version of SiteAdvisor, which has been available since early March.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Robert McMillan

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?