Sony expects a hot start for the PlayStation 3

Sony expects its upcoming PlayStation 3 console to get out of the blocks at a faster pace than Microsoft's Xbox 360, it said Thursday.

Sony expects its upcoming PlayStation 3 console to be out of the starting gate more quickly than Microsoft's Xbox 360, it said Thursday.

The company, which recently pushed back the launch of its console to November, said it expects sales during the first four to five months after launch to be about 6 million units. Microsoft, which launched the Xbox 360 in November last year, expects sales to hit between 4.5 million units and 5.5 million during about the first seven months.

Sony has spent about ÂYEN 50 billion (AU$562.45 million) during the past year on development and launch preparations for the PlayStation 3, said Nobuyuki Oneda, Sony's chief financial officer, at a Tokyo news conference to announce the company's full-year results.

"After the introduction of the PS3 we will focus our efforts on expanding the platform as rapidly as possible," Oneda said. "We will also attempt to lower the manufacturing costs by reducing the number of parts used in hardware and reducing the costs of the semiconductors and other key components. By so doing, we aim to bring the PS3 business to profitability at the earliest possible time."

During the fiscal year just ended, Sony shipped 16.2 million PlayStation 2 consoles. The number is slightly higher than the year earlier but Sony expects this to fall rapidly during the current year as customers favor the soon-to-be-launched PlayStation 3. Sony said it predicts about 10 million PlayStation 2 consoles will be sold this year.

The handheld PlayStation Portable device did well during the year, but again Sony expects sales in the current year to decline. The PSP, which was launched in Japan in late 2004, shipped 3 million units in its first few months on sale. In the following 12-month period shipments were 14.1 million units, Sony said Thursday. For its current fiscal year, from March to April 2007, this is expected to drop to 12 million units.

Software shipments for the PlayStation consoles hit 267 million units, which is just below the previous year's total. Within this, PlayStation 2 software shipments dropped 12 percent, and PlayStation Portable software shipments jumped more than 600 percent.

Overall, Sony's game business saw sales increase by 31 percent to YEN 959 billion, while the division's operating profit sank 80 percent on PlayStation 3 start-up costs, to YEN 8.7 billion.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Essentials

James Cook University - Master of Data Science Online Course

Learn more >

Mobile

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?