Intel announces new brand name for chips

Intel will sell its new generation of 65-nanometre (65nm) desktop and laptop chips under the brand name Core 2 Duo when it launches them this summer.

The chipmaker plans to launch its desktop chip code-named Conroe in July and its laptop chip code-named Merom in August.

"You could kind of say we're core crazy," a company spokesperson said. "It's a way of saying 'Hey, this isn't your grandfather's PC'."

Intel's new server chip, code-named Woodcrest, was not included in this plan, although the company planned to launch it in June, the spokesperson said.

All three chips will be built with Intel's new 65nm Core Microarchitecture design. After launch, Intel will have a common architecture for its consumer, gaming, notebook and business desktop lines.

Chip vendors such as Intel and AMD have designed latest processors with multiple cores in each chip as an energy-efficient way to process more software code without increasing clock speed, heat and electricity. Just like cars, faster chips are generally less efficient.

Under Intel's new marketing plan, both the desktop and laptop chips will be called Core 2 Duo, and distinguished by a five-digit code to follow.

The first digit will be a letter connoting the power draw of the chip, ranging from 'U' for ultra low voltage (below 15W) to 'L' for low voltage (15-24W), 'T' for standard mobile (25-55W), 'E' for standard desktop (55-75W) and 'X' for extreme (above 75W).

The next four digits will be a numeric code, with Conroe chips in the 4000 and 6000 series and Merom chips in the 5000 and 7000 series. Additional numbers will represent extra features such as the chips' suitability for Intel platforms such as Centrino for mobile PCs, Viiv for home entertainment or vPro for business desktops.

For example, a high-end desktop chip might be called the Core 2 Duo E6800. And Intel will call its high-end gaming desktop processor the Core 2 Extreme.

The new name will supersede the Pentium D brand for desktops, and eventually takeover for future chip designs such as four-core and eight-core processors, the spokesperson said.

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