Insurer hopes to Net more buyers

A new online insurance brokering service has been launched in Australia to ease customers through the tedious process of finding, buying or renewing general insurance.

www.insuresimply.com.au is a .Net-developed, Web-based insurance brokering service that compares a range of insurance policies from competing insurance firms and displays the results for customers to view before purchase.

John Saunders, managing director of InsureSimply, said the site sells home contents and motor insurance now, but plans to pursue other types of general insurance in the near future.

The site has already signed on QBE, Allianz and Calliden and has three other major insurers in the pipeline, he said.

However, despite signing three big players in the insurance market, Saunders said companies were still hesitant getting on board because they were sceptical about the Internet buying habits of consumers.

"Some companies have this view that people use the Internet for research but not to purchase, but these companies are approaching it the wrong way," he said. "We've conducted a number of surveys that indicate people are more than willing to buy insurance over the internet."

According to two surveys conducted on behalf of InsureSimply, 49 percent said they would like to talk a broker face-to-face to finalize a deal, but 42 percent said they were willing to complete the entire process online.

"Five years ago no one would be interested in this, but now we are seeing a good response," Saunders said. "In another five years I think we'll see the majority of people using a system like this."

Saunders has spent about $500,000 on development, licensing, software and infrastructure for the Insuresimply.com.au Web site.

Included in the start-up cost was the purchase of its brokering platform from UK-based software developer, Transactor.

"This platform has been popular among insurers in the UK, because it uses the actual insurance company's wording instead of a private contract between broker and insurer," Saunders said. "A policy comparison is also supplied so clients have the choice of what cover they want."

Like the transactor platform, InsureSimply's Web site was developed in VB.Net and ASP.Net with a SQL database to tie in customer information.

InsureSimply general manager David Neate said the only adjustments made to the platform was the localization of Australian tax and risk models.

"The architecture itself is textbook Microsoft in what you should be doing," Neate said. "There's no secondary database or anything like that. It's incredibly flexible and quick for developing and adjusting."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mitchell Bingemann

Computerworld
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Bitdefender 2019

This Holiday Season, protect yourself and your loved ones with the best. Buy now for Holiday Savings!

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?