Insurer hopes to Net more buyers

A new online insurance brokering service has been launched in Australia to ease customers through the tedious process of finding, buying or renewing general insurance. is a .Net-developed, Web-based insurance brokering service that compares a range of insurance policies from competing insurance firms and displays the results for customers to view before purchase.

John Saunders, managing director of InsureSimply, said the site sells home contents and motor insurance now, but plans to pursue other types of general insurance in the near future.

The site has already signed on QBE, Allianz and Calliden and has three other major insurers in the pipeline, he said.

However, despite signing three big players in the insurance market, Saunders said companies were still hesitant getting on board because they were sceptical about the Internet buying habits of consumers.

"Some companies have this view that people use the Internet for research but not to purchase, but these companies are approaching it the wrong way," he said. "We've conducted a number of surveys that indicate people are more than willing to buy insurance over the internet."

According to two surveys conducted on behalf of InsureSimply, 49 percent said they would like to talk a broker face-to-face to finalize a deal, but 42 percent said they were willing to complete the entire process online.

"Five years ago no one would be interested in this, but now we are seeing a good response," Saunders said. "In another five years I think we'll see the majority of people using a system like this."

Saunders has spent about $500,000 on development, licensing, software and infrastructure for the Web site.

Included in the start-up cost was the purchase of its brokering platform from UK-based software developer, Transactor.

"This platform has been popular among insurers in the UK, because it uses the actual insurance company's wording instead of a private contract between broker and insurer," Saunders said. "A policy comparison is also supplied so clients have the choice of what cover they want."

Like the transactor platform, InsureSimply's Web site was developed in VB.Net and ASP.Net with a SQL database to tie in customer information.

InsureSimply general manager David Neate said the only adjustments made to the platform was the localization of Australian tax and risk models.

"The architecture itself is textbook Microsoft in what you should be doing," Neate said. "There's no secondary database or anything like that. It's incredibly flexible and quick for developing and adjusting."

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mitchell Bingemann

Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers


This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang


It really doesn’t get more “gaming laptop” than this.

Jack Jeffries


As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr


The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?