Insurer hopes to Net more buyers

A new online insurance brokering service has been launched in Australia to ease customers through the tedious process of finding, buying or renewing general insurance. is a .Net-developed, Web-based insurance brokering service that compares a range of insurance policies from competing insurance firms and displays the results for customers to view before purchase.

John Saunders, managing director of InsureSimply, said the site sells home contents and motor insurance now, but plans to pursue other types of general insurance in the near future.

The site has already signed on QBE, Allianz and Calliden and has three other major insurers in the pipeline, he said.

However, despite signing three big players in the insurance market, Saunders said companies were still hesitant getting on board because they were sceptical about the Internet buying habits of consumers.

"Some companies have this view that people use the Internet for research but not to purchase, but these companies are approaching it the wrong way," he said. "We've conducted a number of surveys that indicate people are more than willing to buy insurance over the internet."

According to two surveys conducted on behalf of InsureSimply, 49 percent said they would like to talk a broker face-to-face to finalize a deal, but 42 percent said they were willing to complete the entire process online.

"Five years ago no one would be interested in this, but now we are seeing a good response," Saunders said. "In another five years I think we'll see the majority of people using a system like this."

Saunders has spent about $500,000 on development, licensing, software and infrastructure for the Web site.

Included in the start-up cost was the purchase of its brokering platform from UK-based software developer, Transactor.

"This platform has been popular among insurers in the UK, because it uses the actual insurance company's wording instead of a private contract between broker and insurer," Saunders said. "A policy comparison is also supplied so clients have the choice of what cover they want."

Like the transactor platform, InsureSimply's Web site was developed in VB.Net and ASP.Net with a SQL database to tie in customer information.

InsureSimply general manager David Neate said the only adjustments made to the platform was the localization of Australian tax and risk models.

"The architecture itself is textbook Microsoft in what you should be doing," Neate said. "There's no secondary database or anything like that. It's incredibly flexible and quick for developing and adjusting."

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mitchell Bingemann

Show Comments


James Cook University - Master of Data Science Online Course

Learn more >




Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?