BigAir floats high; to wholesale

BigAir is floating high this week, forecasting a 100 per cent increase in revenue and announcing plans to launch a wholesale side of its business.

The wireless provider this week announced revenue forecasts for the year ending 30 June to exceed $6.5 million, more than 100 per cent over last financial year's revenue.

BigAir CEO, Jason Ashton said that a number of recent successes contributed to the revenue increase.

"There's a lot of attraction to the wireless market now. We have access to the three wireless networks in Sydney - our own high speed fixed wireless network, the iBurst mobile wireless network and we also have access to Unwired's portable wireless, so we are well positioned," he said.

There are over 8000 subscribers on the BigAir network now compared to 3945 subscribers in July last year. According to Ashton, there is an even mix of business and residential subscribers and revenue is evenly shared between the fixed and mobile services.

Following the ASX listing last month which raised $7.5 million for the company, Ashton said he will focus on accelerating organic growth, but is also assessing a number of acquisitions to help expand the BigAir network into other capital cities across Australia.

The company is also expanding its corporate sales team and launching a new wholesale strategy for its wireless local loop services.

"Our last mile network is the ideal alternative to Telstra's copper - especially given the uncertainty that surrounds Universal Local Loop pricing today and the challenges facing the ADSL reseller market," said Ashton.

"BigAir's 'fibre in the sky' service bypasses the Telstra network completely and is suitable for potential carrier partners for high-speed data, VoIP and video services."

The company has hired consulting firm Marketology, to help build the wholesale side of its business as quickly as possible.

"We've already kicked off discussions with potential carrier partners because we want to offer the service to carriers as well as resellers and integrators," he said.

Bruce Ind, who currently manages BigAir's retail distribution to Harvey Norman and Domain, will be involved in heading up the wholesale business.

"We will definitely be looking to hire more people to help resource it," Ashton said.

Ashton told ARN in April that he was looking to boost channel sales to at least 40 per cent of the overall business.

"That is still the case. We're very bullish about the channel and we're excited about the chance to work with the channel more formerly. We have had a number of integrator partners such as Ethan Group, that we have enjoyed working with, but we've never properly resourced the wholesale part," he said.

"So we will be running training seminars, putting together a bunch of resources and basically educating people about what we can offer in wireless broadband services - both our high speed fixed network and also our iBurst solution."

Ashton also said he is considering applying for some of the Connect Australia funding, but has not made any firm decision.

"The regional broadband opportunity that the government is assisting is great. One of the biggest problems for telco's servicing regional areas is the backhaul cost. That really hampers deployment of wireless broadband, because we can build a network that covers Goulburn or Dubbo for very low cost compared to copper but the problem is how to haul it all back to Sydney, as we would have to go back on to Telstra's network or maybe Optus, neither of which are cheap," he said.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?