BigAir aims high-speed wireless at big business

While many broadband ISPs eagerly follow the progress of ADSL technology to even greater upload and download speeds, wireless broadband has been left in the dark, according to BigAir CEO, Jason Ashton.

"Wireless broadband is an attractive alternative, it just hasn't had the same time to mature in the marketplace that DSL has," he said.

Ashton said that wireless broadband was "perfectly positioned" as a business-grade service because of its independence from Telstra networks and its symmetrical broadband capability that can reach up to 100Mbps both up and downstream.

"We are much better positioned than ADSL2+ providers because of their dependence on ACIF and Telstra, he said. "On top of that, they're boasting about offering 2.5Mbps upload speed [known as Annex M] which has been our entry level service for ages."

BigAir targets businesses that require high-speed symmetrical broadband. The company provides wireless plans with speeds ranging from 2 to 100Mbps.

"It's taken some time to get traction and to raise awareness of wireless technology but the response we're getting from the business market has been great," Ashton said.

BigAir currently has 8000 subscribers and plans to boost that number in the next financial year with expansions into Adelaide, Perth and Tasmania.

"Because we target the business end of town, it makes our deployment plans much simpler. We're not required to go everywhere to reach our customers," he said.

A recent Whirlpool Australian Broadband Survey, conducted between December 2005 and January this year received 16,590 responses, and reiterated wireless's growing popularity. Some 55.7 percent of respondents said a wireless broadband offering would be useful while 82 percent believed that ISPs should be less reliant on Telstra's network.

"Wireless broadband is attractive because it's independent from Telstra, but the key point is that people are prepared to pay a premium for wireless because they get mobility and speed," Ashton said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mitchell Bingemann

Computerworld
Show Comments

Father’s Day Gift Guide

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?