COMPUTEX - Intel looks beyond entertainment with Viiv

Intel's Viiv platform may go beyond entertainment to include communications, e-health and home automation.

Intel's Viiv platform is all about digital entertainment today, but that might not always be the case.

Future versions of the chip package could be expanded to address areas like communications, digital health and home automation, said Merlin Kister, Intel director of consumer PC marketing, in an interview Tuesday at the Computex trade show in Taipei.

"Viiv is our brand for the digital home. Today the focus is digital media, but as the digital home expands to include other things, so our platform will expand with it," he said.

Viiv (pronounced like "five") includes a dual-core processor, a networking chip, audio and video components, and software for things like controlling a PC remotely and instant on/off. It's supposed to turn a PC into a type of home entertainment center, making it easier to download music and video and share it around the home.

As with the Centrino wireless package, PC makers who include Intel's required list of components and software can slap the Viiv brand on their PCs. Pretty much all the components are from Intel, although Viiv also requires Microsoft's Windows XP Media Center Edition OS. The chip maker also partnered with providers like NBC to make sure their content plays well on the systems.

Now that processor clock speeds are less relevant -- the race to 1GHz ended long ago -- the chip packages provide a new way for Intel to market its products to consumers. Advanced Micro Devices Inc. will soon be in the game too, with PCs based on its AMD Live entertainment platform due this month.

The expansion into new areas is likely to focus more on new software and service partnerships than on adding new components, although other chips could be added.

For people who need their blood pressure monitored, Intel could partner with a healthcare provider so that users can attach a blood pressure device to their PC and send the results to the provider over the Web, Kister said.

For communications, the company could cut deals with VOIP providers like Skype and include software that makes it easier to make calls on the Internet.

Kister would not say when Intel plans to extend Viiv beyond entertainment. But before that, the company will improve the existing Viiv software and hardware. First will come a software upgrade for Viiv, due later this year, which will allow people to stream audio and video to other devices around the home. Intel will also upgrade the hardware, with a faster Core 2 Duo processor due next month, and a chipset called Broadwater, released Tuesday, for higher-definition audio and video.

Kister declined to comment on any plans to offer Viiv for Apple Inc. computers, which now run on Intel processors, although such a move is technically not difficult, he said. None of the Linux distributions have sufficient multimedia capabilities to be a part of Viiv yet, he said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

James Niccolai

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?