COMPUTEX - Hon Hai goes after enthusiasts with graphics

Hon Hai, under its Foxconn brand name, is going after enthusiasts in its first venture into graphics cards.

Hon Hai Precision Industry Co., the world's largest contract electronics maker, is going after gaming and overclocking PC enthusiasts with a new line of graphics cards and motherboards topped with Nvidia graphics chips.

It marks the first foray into graphics cards for the company, which sells components under the brand name Foxconn. The company's first product, the C51EM2AA motherboard, is another first: it's based on a reference design created by Nvidia.

Foxconn worked with Nvidia closely on the development of the C51EM2AA, which made its debut last week, to ensure the graphics technology lived up to the best Nvidia has to offer. It comes with the latest Nvidia nForce 590 SLI (scalable link interface) chip sets, which enable users to connect two or four Nvidia graphics processing units together for better gaming or multimedia performance.

The eight motherboards Foxconn showed plans for at Computex on Tuesday were all made for AM2 socket microprocessors from Advanced Micro Devices Inc., including AMD Athlon 64, 64FX, 64x2 and Sempron processors. AM2 socket chips by AMD work with DDR2 (double data rate, second generation) memory chips that run at 667MHz or 800MHz.

Foxconn designed the new line of motherboards and graphics cards to be used with Nvidia's GeForce 7-series of graphics processors.

The Taiwanese company plans to introduce an entire family of graphics cards based on Nvidia GeForce 7-series graphics processors, but did not show any off at its news conference. The company joins a large number of competitors in the graphics card business, which is why it aimed for the top end.

"We're going after the enthusiasts because that's the high end of this market," said Victor Yuan, a general manager at Foxconn, during the news conference.

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Dan Nystedt

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