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Security Vendors Must Consider Different Vertical Needs and Drivers in Secure Content Management, Finds IDC

  • 26 June, 2006 11:13

<p>NORTH SYDNEY, 26th June 2006 - Secure content management (SCM) is one area of security that cannot be ignored. SCM is essential for all organisations regardless of their vertical industry. There are however, significant differences between verticals such as, defining business pain points, as well as defining the drivers and concerns for deploying SCM software.</p>
<p>Due to these vertical differences, vendors must have a good understanding of industry specific trends, drivers, regulations, spending intentions and business processes in order to be successful in selling to various vertical industry sectors.</p>
<p>IDC's latest study, "Australia Secure Content Management Vertical Analysis, 2006" (Doc # AU321303N), is aimed at helping vendors gain a better understanding of these vertical differences. The study also provides insights into the IT, security and SCM markets by vertical industry.</p>
<p>"While finance, telecommunications and Government are high spending verticals, IDC recommends vendors should also look for opportunities outside of these segments in order to grow and maintain market share. The markets of manufacturing, services, healthcare and education are all attractive segments. They are, however, smaller in size and the opportunity in some verticals is limited. As a result, vendors may need to balance issues around cost of sale to gain market share," says Patrik Bihammar, Market Analyst, Security Solutions, IDC Australia.</p>
<p>****************************************************************</p>
<p>For press enquiries please contact:
Patrik Bihammar
Market Analyst, Software
Phone: 61 2 9925 2278
Email: pbihammar@idc.com</p>
<p>Tim Sheedy
Research Director, Software and Services
Phone: 61 2 9925 2224
Email: tsheedy@idc.com</p>
<p>****************************************************************</p>
<p>Click here to view the press release online:
http://www.idc.com.au/press/release.asp?release_id=239</p>
<p>Click here to subscribe to IDC press releases and newsletters online:
http://www.idc.com.au/newsletters/register/</p>

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