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First online solution for SMEs integrating eCommerce seamlessly with ERP and CRM

  • 28 June, 2004 15:59

<p>SYDNEY, 28th June 2004 – NetSuite in Australia announces NetCommerce, the first online solution to seamlessly integrate Web store functionality with financials, warehouse management, sales and customer support systems. NetCommerce is part of the online ERP/CRM business suite for SMEs, NetSuite – founded by Larry Ellison (CEO of Oracle).</p>
<p>NetCommerce makes it possible for small and midsize companies to deliver an “” experience for their customers and partners, providing a complete view of a customer’s interaction with a merchant by simply logging into a website.</p>
<p>Customers expect a high-quality experience regardless of the “channel” by which they encounter a merchant – whether on-line, in-store, or on the phone. As the Internet has become more heavily used, most customers expect a merchant’s website to be the focal point of contact – tracking packages, reviewing past orders, viewing sales quotes, answering frequently asked questions, and logging support calls.</p>
<p>However, in most companies, websites are add-on systems, at best designed to deliver marketing content and accept orders. These sites do not provide customer information stored in separate systems such as accounting, warehousing or support; nor do they consolidate offline sales and communications. As a result, companies are forced to spend an enormous amount of money and time attempting to tie their websites to incompatible accounting, inventory and customer management systems.</p>
<p>NetCommerce completes NetSuite’s functionality, enabling Australia’s small and midsize businesses to run their entire operation from a single, on-line application. NetSuite’s unique design solves the system integration problem by building the NetCommerce solution on the same database that holds the history of all customer transactions and interactions with a merchant.</p>
<p>When a customer logs into a website built on NetSuite, they can see their entire history with that merchant, regardless of whether the interaction took place on-line or offline. With NetCommerce, Web orders automatically update NetSuite to reduce inventory, notify the warehouse for shipping, create invoices for billing, and update customer records - eliminating the need to re-enter Web orders into separate systems.</p>
<p>Since NetSuite websites are fed directly from a common internal system that integrates inventory, accounting and customer data, all information displayed on the Web site – pricing, stock levels, promotions and payment options – is done in real time.</p>
<p>"To effectively compete today, small and midsize businesses have to make the move beyond first generation, ecommerce bolt-on website content and Web stores,” said Gene Alvarez, Vice President of Technology Research Services at META Group, Inc. “Trading partner demands are driving the move to second generation ecommerce – integrated with customer facing and back office real-time business processes and customer intelligence, all made simpler and significantly cheaper than their other ecommerce options to date."</p>
<p>“The new additions in NetCommerce make bringing your business to the Web ridiculously simple and amazingly powerful,” said Stuart McLean, managing director for NetSuite in Australia. “With traditional business applications, it is almost impossible to extend internal business processes to the Web. With the addition of NetCommerce to NetSuite, companies deliver an experience that makes a small company look as trustworthy and as efficient as their largest competitor.”</p>
<p>As well, NetCommerce extends NetSuite with two advanced modules that make the application more powerful than any stand-alone ecommerce product. NetCommerce Analytics is the first Web reporting tool that can incorporate transactional and customer-specific behavioural data, going far beyond traditional Web analytics applications.</p>
<p>NetCommerce Site Builder enables companies to build and manage entirely customisable sites built with any tool (such as Macromedia Dreamweaver or Adobe Illustrator®) that automatically links with NetSuite’s accounting, inventory and customer management capabilities in real-time. It also enables companies to sell on-line in any language, and in any currency chosen by the Web shopper.
- ENDS -</p>
<p>About Net Return
Net Return pty ltd, is an Australian online services company and is the exclusive distributor in of the NetSuite and NetCRM online business application for small to medium businesses in Australia and New Zealand. For information about NetSuite visit:</p>
<p>About NetSuite, Inc.
Founded in 1998, NetSuite, Inc. is a leading provider of ERP and CRM application software for small and mid-sized businesses. The company's products include NetERP, NetCRM, NetSuite, and Oracle Small Business Suite. The company is the largest application service provider of mid-market business applications with over 7,500 companies using its products. The company's products have won many industry awards, such as the PC Magazine Editors' Choice Award in 2003. The company's investors include Larry Ellison. For more information visit</p>

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