Yahoo settles click fraud suit

Yahoo said it settled a class action lawsuit by agreeing to compensate advertisers for click fraud dating back to January 2004.

Yahoo agreed to compensate advertisers for click fraud dating back to January 2004 as part of a settlement agreement in a class action lawsuit, the search company said on Wednesday.

Click fraud happens when people click online advertisements with the intent of generating a charge for the advertisers. Online advertisers often pay for their advertisements based on how many times users click on the ad.

Yahoo has offered to allow advertisers to submit click fraud claims for incidents occuring since January 2004. A retired Federal judge will oversee Yahoo's investigations, which will determine if credit is due to the advertiser. If Yahoo determines there was fraud and that the advertiser hasn't already been refunded, it will issue a full credit to the advertiser. Yahoo did not reveal how much money it expects to pay back.

Yahoo runs technology it developed called the Clickthrough Protection system aimed at identifying click fraud and removing suspicious clicks so as not to bill advertisers for them.

The deal settles a suit initiated by Checkmate Strategic Group against Yahoo last year.

Yahoo also agreed to several other initiatives aimed at combating click fraud in the future. It will create a new position of traffic quality advocate, responsible for representing advertisers and their concerns about click fraud within Yahoo.

Yahoo will also host an annual event where it will invite a panel of advertisers to its headquarters to review Yahoo's Clickthrough Protection system and offer feedback to Yahoo about how it can be improved.

Yahoo also said it will create a traffic quality resource center that will offer more information to advertisers about traffic quality issues and work with a third party to create an industry wide effort to combat click fraud.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?