Sony rated top brand in U.S. for 7th year in a row

Sony Corp. was ranked the best brand in the U.S. for the seventh year in a row, Harris Interactive.

Sony was ranked the best brand in the U.S. for the seventh year in a row, Harris Interactive said.

The company's latest Harris Poll showed Dell retained its second-place ranking, followed by just two other IT companies, Hewlett-Packard in sixth place and Apple Computer, which entered the list in 10th place.

By comparison, the Coca-Cola, which is universally recognized as one of the leading global brands, came in third in the poll.

Strong brand recognition has helped Sony, which is in the midst of a turnaround under Howard Stringer, the chief executive officer appointed in the middle of last year. One of the company's latest hits in the U.S. has been its Bravia LCD (liquid crystal display) TVs.

The nationwide Harris Poll surveyed 2,351 U.S. adults, asking them simply to think for a moment and name the three brands they consider the best. The company did not provide a list of choices, it said.

Of the remaining top ten, three were auto makers: Toyota Motor, Ford Motor and Honda Motor; and the remaining two were conglomerate General Electric and food giant Kraft Foods.

Apple's arrival in the top 10 pushed out two brands: Microsoft and General Motors. Last year the top 10 contained 11 brands, as two tied for the same place.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Nystedt

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?