Motorola to integrate Yahoo software in mobile phones

Motorola said it will load a suite of Yahoo services onto tens of millions of handsets in the coming years.

Yahoo has now signed up the two biggest handset manufacturers to load its Yahoo Go for Mobile services on their phones, after an announcement with Motorola.

Motorola said it will prominently feature Yahoo Go for Mobile, which includes Yahoo Mail, search, address book and Yahoo Local, on handsets worldwide starting the first half of next year. Motorola did not specify which handsets would get the feature but said it would distribute tens of millions of phones featuring Yahoo Go for Mobile.

Earlier this year, Yahoo said Nokia would sell certain phones with Yahoo Go for Mobile in Europe, Asia and the U.S.

In addition to deals with handset makers, content and search providers like Yahoo and Google have also announced partnerships with mobile operators. 3 Group said last month that some Yahoo services and applications would become available on certain handsets. T-Mobile International sets Google as the default home page on some Internet-capable phones. Sony Ericsson Mobile Communications and Motorola also have made similar announcements with Google.

The deals point to a tug of war over customers between handset makers and operators.

"There is a built-in conflict between handset manufacturers and operators," said Adam Daum, an analyst at Gartner. "Both of them want to add value to their service and both want to own the customer."

The operators have the upper hand over the phone makers because customers have an ongoing billing relationship with the operator and because customers turn to the operator for service issues, he said. Also, large operators are in a position to negotiate with handset makers if they want a certain application removed or added when purchasing large numbers of handsets.

The partnerships reflect the continuing interest from operators, handset makers and content providers in encouraging mobile data use. Operators have invested heavily in data-enabling their networks but customer interest has been tepid. Handset makers hope that attractive data services might encourage customers to buy higher-end phones. Content developers see potential added revenue from mobile users.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service
Show Comments

Essentials

James Cook University - Master of Data Science Online Course

Learn more >

Mobile

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Bitdefender 2018

Roam freely in the digital world. Critically acclaimed performance and security at your fingertips.

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?