THE QUEST FOR HD-DVD NIRVANA
Although both DivX 6.0 and QuickTime 7.0 bring HD video to the PC, they have their sights set on something even bigger: the next optical media generation, HD-DVD or Blu-ray Disc. The HD-DVD format currently favours WMV 9.0 and H.264 compression for video content, and Apple has joined the consortium behind Blu-ray with QuickTime 7.0's H.264 support. DivX, on the other hand, has announced a host of partners for DivX-certified products, including set-top player manufacturers. So while DivX 6.0 and QuickTime 7.0 are primarily aimed at computers, they're looking to break out of the PC box towards the wider world of consumer electronics, just like Microsoft with its Media Center Edition and Xbox.