My last AOL disc ever?

AOL may have told the world it's giving up on trying to sell us Internet access, but it's (understandably) taking a bit of time for its marketing campaigns to catch up with the new strategy. Yesterday, I opened my mailbox and thought somebody had sent me a CD box set--but it turned out to be an AOL disc in an extra-fancy shipping box.

(The disc I got seems to be aimed at "AOL alumni," which is a nicer term for ex-customers like me than AOL defectors, expatriates, or escapees, I suppose. And I guess people who have recently quit the service remain good prospects to sign up again.)

If mass-marketing of AOL as an ISP is indeed a thing of the past, this may be the last time I ever lay eyes on an AOL demo disc. Wonder how many I've seen, dating back to when they were floppies? Hundreds, certainly, but that's nothing compared to these folks.

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Harry McCracken

PC World
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