iBurst roams further with retail signings

Personal Broadband Australia (PBA) is extending the availability of its iBurst wireless broadband product, taking on Dick Smith Electronics and Bing Lee Electrical as retail stockists.

Dick Smith and Tandy stores will carry the iBurst desktop and notebook modems from next week in states where network coverage is available (NSW, QLD, VIC). Chilli Internet Solutions will be the bundled ISP.

NSW retailer Bing Lee launched its iBurst products last week. Previously, iBurst's only retail partner was Harvey Norman.

iBurst's retail expansion comes after the company moved in January to target the mass market, with new pricing and an advertising campaign.

The increased presence in QLD and VIC is a boon for PBA, as its main rival, Sydney-based Unwired, is yet to extend its network to other states.

Like Harvey Norman, Dick Smith has offered Unwired in NSW for some time, but iBurst's greater network coverage has been pivotal in the decision to add another wireless broadband product to its shelves.

"Certainly the coverage issue is important," said Dick Smith merchandise manager for communications, Alex Cochran.

"Brisbane and Melbourne are very big markets for us and iBurst has a bigger footprint [than Unwired]."

Wireless broadband had reached the ease-of-use level that made it a viable product for Dick Smith, according to Cochran.

"We've always said, as soon as a service provider made it consumer-friendly, we'd be in there.

"We did the same thing with Voice over IP about five months ago," he said.

Dick Smith had no immediate plans to package additional products with iBurst, to differentiate it from Unwired, said Cochran.

However, given time, "we will consider bundling it with a VoIP box from Engin", he said.

iBurst reseller T3 Communications also hopes the product will continue to grow, after it brokered the Bing Lee deal.

T3 supplies Bing Lee stores in network covered areas (about 20), and is looking for similar partners in Brisbane and Melbourne.

"T3 was focused on SMEs," said managing director Carlos Perez.

"But a deal like this put us on the residential level, and gives us the economies of scale to make money on the product."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?