Warner announces Blu-ray titles, supports HD DVD

With an video retail industry trade show in Las Vegas this week, it's not surprising we're seeing a flurry of news involving the Blu-ray and HD DVD movie formats. Today, Warner Home Video has finally announced its first wave of Blu-ray titles, shipping on August 1: Training Day and Good Night, and Good Luck will be priced at US$28.99, while Kiss, Kiss, Bang, Bang and Rumor Has It will sell for $34.99. All but Good Night, and Good Luck are already available in HD DVD.

Even as the company announces its plans for Blu-ray, yesterday Warner joined in the announcement of the formation of a new marketing blitzkrieg by backers of HD DVD. Armed with $150 million for a marketing campaign, yesterday marked the formation of a HD DVD promotion group that's based in the U.S. and driven by supporting studios Warner, Paramount, and Universal, and by technology companies Hewlett-Packard, Intel, Microsoft, and Toshiba. The goal of the marketing surge, which includes a 10-city tour and an advertising campaign with the slogan "The Look and Sound of Perfect" (with a corresponding, eponymous Web site) is to raise awareness of HD DVD at retail, and give the HD DVD format an edge heading into the holiday season.

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