SearchMash is Google's testing ground

Google has launched a Web site to test user interface changes for its main google.com search engine.

Those curious about what enhancements Google may implement in its search engine should check out a new site called SearchMash.

Operated by Google, SearchMash is a testing ground for user interface changes that may or may not graduate to the Google.com search engine, a company spokeswoman said via e-mail.

"The goal of SearchMash is to test innovative user interfaces in order to continually improve the overall search experience for our users," she wrote.

The experimental search engine, at http://www.searchmash.com, looks very different from Google's Web sites and lacks Google branding. In this way, Google believes the site will yield more objective feedback from users, according to the spokeswoman.

SearchMash went up "recently" and can handle limited traffic, which may render it unavailable sometimes, she wrote.

Google.com's famously minimalistic look revolutionized Web user interfaces in the late 1990s, when home pages tended toward a cluttered look. Over the years, Google has been conservative about altering its site's design, so changes often attract wide attention.

When Google runs user interface tests on google.com, they invariably get reported about in the blogosphere along with screen shots and a heavy dose of speculation over the chances the changes have of being permanent.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Essentials

James Cook University - Master of Data Science Online Course

Learn more >

Mobile

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?