Gartner analysts expect the release of Windows Vista next year will have little impact on boosting PC sales.
In a recent report on PC revenue, analysts for the research firm said they did't think Vista's release in early 2007 would do anything significant to affect the growth of PC sales, which they expected to be up 10.5 per cent in 2006.
"While we think the [Vista] marketing campaign will attract people, we don't see enough there to attract a mass movement or a big growth spurt," Gartner research director, George Shiffler, said. "We don't think it will encourage enough people to replace [their PCs] right then and there."
Moreover, he said PCs in general are not at the top of consumers' minds, particularly with the approaching Christmas holiday shopping season. Other consumer electronics might be a bigger lure, especially since Vista would fail to make its originally promised appearance on PCs before the holidays.
"There are lots of things people can spend their money on," Shiffler said. "What are PCs going to have going for them? Vista's not going to be out."
Microsoft originally promised to have Windows Vista on PCs by November, but in March pushed back its release to consumers until January 2007. Some analysts predict the OS will be out later than that, though online retailer Amazon.com Inc. has January 30, 2007, as Vista's availability date in listings for presales of the OS.
In lieu of Vista, Microsoft said it would have a new consumer electronics product on retail shelves in time for the holidays: its Zune digital music player.
The product will allow users not only to play music, photos and videos on a three-inch screen, but also allow them to share files with friends via a wireless connection. This is unlike Apple's iPod, with which it is designed to compete. It also differs from the iPod by offering an FM radio tuner.
In addition to the Zune player, Microsoft also will offer the Zune Marketplace, an iTunes-like service where users can purchase music tracks, and accessory packs for using the Zune player at home or in cars.