Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

NEC Australia puts Digital Signage Credentials on Display with New Solution

  • 05 October, 2006 16:35

<p>NEC Australia has moved into the dynamic content distribution market with the launch of its complete digital signage solution.</p>
<p>The solution brings together the diverse areas of NEC Australia’s business – NEC flat panel displays (LCD, plasma and data projectors), Nextep Broadband and PanelDirector scheduling software to offer a complete digital signage solution.</p>
<p>An electronic billboard, digital signage is a fast, reliable and simple way to get messages heard and is used to present dynamic information electronically so users can advertise, educate and inform customers, staff and business partners on flat panel displays.</p>
<p>NEC Australia’s Managing Director, Mr Toshiharu Iwasa comments that “NEC Australia’s solution simplifies the purchasing process and improves after sales service. All elements from the hardware and software to distribution via our own broadband network are available as a complete end-to-end solution from NEC as the single supplier.”</p>
<p>Individual components of NEC’s digital signage solution can also be purchased separately, depending on customer requirements. Simple to use and manage, all screens can be managed remotely from a desktop, allowing users to edit schedules, communicate breaking news and update in-store promotions in real time.</p>
<p>PanelDirector software works seamlessly with all flat panel displays - plasma, LCD and DLP projectors and can be used in a network where TCP/IP (Transmission Control Protocol/Internet Protocol) communication is available such as a wireless LAN or VPN environment. NEC’s next generation large-screen LCD monitors also feature NEC’s exclusive Digital Signage Technology Suite (DSTS), boasting many advanced features for optimum display performance.</p>
<p>NEC’s digital signage solution has multiple applications such as retail advertising, information updates and timetables.</p>
<p>As an advertising medium, digital signage has proved to be significantly more effective than traditional alternatives such as static advertising. A recent US study found that overall retail digital signage messages of advertised brands produced a weighted average increase of 22 per cent in volume and 24 per cent in sales. A total of 59 per cent of shoppers recalled seeing the screens over a six month period.
NEC sees the potential market for digital signage in Australia as significant. Mr Iwasa adds that “since the NEC digital signage product benefits all businesses that potentially use paper as a means of communicating from retailers, banks, hotels and airports to cinemas, pubs and museums, we have a broad and varied target market that in some sectors, remains untapped.”</p>
<p>NEC Australia is currently working with the Sofitel in Melbourne to deliver NEC’s digital signage solution in the hotel’s lobby and conference facilities. NEC has also been supplying flat panel displays for digital signage purposes in Australian shopping centres, train stations and airports for a number of years.</p>
<p>NEC Soft, the software arm of the NEC Group in Japan, has reported significant successes in the digital signage area, boasting the lion share of Japan’s digital signage software market.</p>
<p>For media enquiries, please contact:
Michelle Hancox
Marketing Coodinator
Digital Signage
NEC Australia Pty Ltd
(02) 9877 2333
michelle.hancox@nec.com.au</p>
<p>or</p>
<p>Lynn Hepple
Public &amp; Media Relations Manager
NEC Australia Pty Ltd
(03) 9264 3746
0411 563 907
lynn.hepple@nec.com.au</p>
<p>About NEC Australia
NEC Australia is a provider of superior, affordable products, services and solutions to carriers, business, government and consumers. As a leader in the development of broadband and mobile communications technologies, NEC Australia’s strong sales and service focus has propelled the company to the forefront of a new era in communications. Through the provision of new technologies such as plasma displays, data projectors and high-speed broadband connections, NEC Australia also drives innovation into the home. Boasting the largest Research and Development facility in Australia, NEC’s commitment to innovation and continued expansion into export markets remains unrivalled. As well as undertaking leading R &amp; D in DSL technologies and third-generation (3G) mobile terminals, NEC Australia's broadband business, Nextep broadband, delivers business grade DSL services for SMEs, corporates and government. For additional information, please visit the NEC Australia or Nextep websites at www.nec.com.au and www.nextep.com.au.</p>

Most Popular

Brand Post

Shining a light on creativity

MSI has long pushed the boundaries of invention with its ever-evolving range of laptops but it has now pulled off a world first with the new MSI Creative 17.

Most Popular Reviews

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?