Society set to kill off spam, academic says

E-mail spammers will be driven out of business within two years because society will not accept being held to ransom, according to Ravi Sharma, adjunct associate professor in the division of information studies at Singapore's Nanyang Technological University.

"The spam problem will be fixed -- it must be fixed," he said during a presentation at the Asian Telecommunications Industry Exchange forum Wednesday. "In society, you never have a majority suffering under an onslaught from an inconsiderate minority. An equilibrium will be achieved."

Although government initiatives have yet to show any signs of eliminating unsolicited e-mail, Sharma believes that the prevalence of spam will prove its downfall.

"It (the elimination of spam) will happen within one or two years, simply because it is so intolerable," he said.

Sharma said that the best immediate solution is tracking down IP (Internet protocol) addresses from where spam originated and blacklisting them.

The issues of spam and fraud on the Internet have important implications for e-commerce, which relies utterly on trust between the participating entities, Sharma said.

"Two-way trust is fundamental to e-commerce," he said. "Customers must know that what they see is what they will get, and merchants need to know that customers are in fact who they say they are."

One element of trust is an agreed-upon dispute resolution procedure for online transactions, according to Sharma.

"Just because you're doing business online, it doesn't mean problems go away," he said. "There still has to be a procedure like traditional return or complaints offices."

If trust and security can be achieved online, the benefits will be enormous in Asia, Sharma said.

"By the end of this decade, the mass markets of India and China will make the slogan 'it's e-business or out of business' a reality," he said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

David Legard

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?