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Fitness First Gets its Data in Shape with QAS

  • 09 November, 2006 12:50

<p>QAS helps Fitness First improve data accuracy, streamline data entry processes and reduce return-to-sender mail</p>
<p>SYDNEY, Australia – 9 November 2006 – QAS, one of Australia’s leading address management specialists, announced today that Fitness First, Australia's largest health club operator, has reduced its return-to-sender mail by 50 percent and greatly improved the accuracy of its membership database since purchasing and installing QuickAddress Pro, QuickAddress Batch and QuickAddress Pro Web from QAS.</p>
<p>With 57 clubs nationally and 350,000 active and inactive members, Fitness First relies heavily on its customer database to keep track of members for billing and debt collection purposes.</p>
<p>“Bad debts are common in many businesses, however what surprised us was the amount of bad debt that was directly attributable to address problems,” said Brad Estrich, database administrator for Fitness First. “We needed to streamline our data entry processes so we could validate existing addresses and ensure data accuracy at the point of new entries. With approximately 15,000 membership contracts per month, speed and reliability is fundamental.”</p>
<p>Estrich adds, “We also wanted a solution that would help reduce our return-to-sender mail and improve the company’s debt collection hit rate. Previously we had a low hit rate with outstanding debts and often could not contact individuals because they had changed address or provided incorrect address data in the first place.”</p>
<p>By verifying addresses before they are entered into a database, QuickAddress Pro helps organisations save money on critical business operations including, shipping, printing and returned mail costs. The quarterly Postcode Address File updates also ensure the database is kept clean and accurate. While QuickAddress Batch cleans, completes and verifies existing records in an address database or list. Over time, frequent address cleansing helps prevent data decay by keeping the address database correct, accurate and up to date.</p>
<p>Andrew Wyres, IT manager, Fitness First said, “QAS enables us to improve efficiencies when mailing invoices. Once QAS ran its QuickAddress Batch software over the database, we saw immediate benefits and this reduced the amount of return-to-sender mail by 50 percent and produced significant ROI.”</p>
<p>“QAS helped make significant inroads into cleaning our database as we knew the addresses were being verified with the most up-to-date information from Australia Post,” he said.</p>
<p>“Accurate address data is a vital component to any organisation’s financial success,” said Glenn Parker, managing director of QAS Asia Pacific. “For Fitness First, being able to lessen the amount of bad debt through the use of QuickAddress Pro has been an overriding success and demonstrates the impact a clean database can have on an organisation's fiscal operations.”</p>
<p>With the improvements in the database, Fitness First can now use the data for marketing purposes. QuickAddress Pro Web will also be critical in developing a website application that allows members to update their personal records directly on the Fitness First website. QuickAddress Pro Web enables website users to perform their own address validation before submitting their details online.</p>
<p>-ends-</p>
<p>For further information, please contact –</p>
<p>Debbie Sassine
Max Australia
Tel - +612 9954 3492
Email – debbie.sassine@maxaustralia.com.au</p>
<p>About QAS</p>
<p>QAS is an international provider of data accuracy and identity management solutions. Our QuickAddress range of software helps organisations worldwide capture accurate address data and conserve integrity over time. Any organisation that holds data on prospects, customers, suppliers, employees or distribution networks will benefit from the efficiency gains and cost savings achieved with QuickAddress.</p>
<p>Based on data secured from national postal authorities and other leading data sources, QuickAddress captures, cleans and maintains name and address records. The true potential of this data can then be enhanced by the addition of information from over 60 datasets.</p>
<p>Award winning solutions from QAS are a result of a 14-year investment in technology development to ensure each solution delivers the highest level of functionality and service support. QAS supports more than 9,500 customers worldwide across all industry sectors. QAS is a wholly owned subsidiary of Experian®, the global information solutions company. Visit QAS on the web at www.qas.com <http:></http:></p>
<p>About Experian</p>
<p>Experian is a global leader in providing value-added information solutions to organisations and consumers.</p>
<p>Experian provides information, analytics, decision-making solutions and processing services. Using its comprehensive understanding of individuals, markets and economies, it helps organisations to find, develop and manage customer relationships to make their businesses more profitable.</p>
<p>Experian promotes greater financial health and opportunity among consumers by enabling them to understand, manage and protect their personal information, helping them control financial aspects of key life events and make the most advantageous financial decisions.</p>
<p>Experian works with clients across diverse industries, including financial services, telecommunications, healthcare, insurance, retail and catalogue, automotive, manufacturing, leisure, utilities, e-commerce, property and government. A subsidiary of GUS plc with headquarters in Nottingham, UK, and Costa Mesa, California, more than 12,500 people in 28 countries worldwide support clients in more than 60 countries. Annual sales are in excess of £1.7 billion.</p>
<p>For more information, visit the company's website on www.experian.com.</p>
<p>The word 'Experian' is a registered trademark in the EU and other countries and is owned by Experian Ltd and/or its associated companies.</p>

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