Sony's PlayStation unit shakes up top management

Ken Kutaragi will leave his position as president of Sony Computer Entertainment (SCEI), the Sony unit responsible for the PlayStation family of games consoles, and hand day-to-day control of the company to Kaz Hirai, previously head of SCEI's U.S. unit, the company said Thursday.

The surprise shake-up will see Kutaragi become chairman and group chief executive officer while Hirai takes on the posts of president and group chief operating officer. It comes less than three weeks after the company launched its PlayStation 3 console in Japan and the U.S. -- a launch that has been hit by a string of problems.

The console was originally due to go on sale in early 2006 but was delayed until November because the copy protection standard for the console's Blu-ray Disc drive wasn't ready. As the November launch came closer, Sony was forced to again revise its plans because of a component shortage. That meant the European launch was pushed back until March 2007 and retailers in Japan and the U.S. would get fewer consoles than anticipated.

SCEI was also pushed to reduce the price of the console in Japan prior to its launch. After announcing that the cheaper of two models would cost YEN 62,790 (US$541) the product was widely criticized for being too expensive and SCEI cut the price to YEN 49,980.

The company also faces problems in its handheld business. The PlayStation Portable (PSP) was launched with much fanfare in 2005 but business hasn't gone as expected. In the last full fiscal year the company sold around 13 million of the devices. Typically PlayStation sales rise for several years before falling, but SCEI forecast sales this year would be around 12 million units. But business has been much worse than expected, and the estimate now stands at 9 million.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?